Belgian designer Raf Simons joined the All-American Calvin Klein brand as the chief creative officer in 2016. However, today marks the brand’s first fragrance to come out under his direction. It is CALVIN KLEIN WOMEN and is embodied by two of Hollywood’s brightest starlets: Lupita Nyong’o and Saoirse Ronan.

WOMEN represents a group of individuals, all of whom are unique and empowering in their own right. Simons called upon inspiration from how a woman curates herself, and he was inspired “by inherent diversity; by plurality combined with individuality, by the notion of resisting definition and living by no one else’s rules but your own. By the collective individuality that unites all women.”

If that didn’t make you leap from your seat in a rally of applause, the campaign reflects a multifaceted femininity and celebration of women, ringing in the new Raf Simons era for Calvin Klein.

Simons describes the campaign as “an exploration of femininity – a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.” It features two stunning portraits of the award-winning actresses, minimalistic in both makeup and composition. Alongside the fragrance’s faces are photos of those they were personally inspired by. Nyong’o picked Eartha Kitt and Katharine Hepburn, and Ronan chose Sissy Spacek and Nina Simone.

Nyong’o and Ronan were chosen to represent this fragrance as they are both respected for their talent, intelligence, and strength of character. They go above and beyond the Hollywood norm, and act as aspirational voices and leaders in their industry for women all around the world. These are the types of role models we want to see on our screens.

While Nyong’o is no stranger to being the face of a beauty campaign, as she has partnered with Lancôme in the past, this is Ronan’s first big campaign. There’s no surprise that it is with Calvin Klein, as she’s notably been a fan of the brand, choosing them to dress her for both the 2016 and 2018 Oscars in a glittery green gown and a show-stopping blush dress, respectively.

The scent is a perfect embodiment of strong, inspirational femininity. WOMEN features notes of eucalyptus, orange flower petals, and Alaskan cedarwood. It comes from the renowned noses Annick Menardo and Honorine Blanc, who wanted to play upon contrasts that mirror the varied personalities of the women who inspired WOMEN. It fuses strength and vulnerability, freshness, and sensuality, and evokes the ethos of the modern Calvin Klein brand.

The packaging is a showstopper as well; a minimalistic rectangular bottle, housing a beautifully pink-hued fragrance and topped with disc showcasing a watchful female eye. It blurs the boundaries between art and fashion; the eye is a photographic print designed by artist Anne Collier, who also captured the campaign with her distinct aesthetic. WOMEN transcends beyond a scent and into a visual language – one that speaks to a modern woman.

While WOMEN doesn’t hit shelves until August 15, you can participate in the #IAMWOMEN social media movement by posting a picture of the inspiring women in your life. Photos can also be shared on calvinklein.com/iamwomen.

CALVIN KLEIN WOMEN is available for purchase at Shoppers Drug Mart, London Drugs, and Hudson’s Bay Company as of August 15, 2018.

50ml for $92 & 100ml for $119

 

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