Who doesn’t love a good hotel amenity? High-end accommodations always boast the best beauty, but there’s a new player entering the game for two days only. YSL BEAUTY is taking over Toronto on September 12th  and 13th  for the YSL BEAUTY HOTEL. Following pop-ups in Paris in January, Tokyo in April, Seoul in August and New York this weekend, YSL BEAUTY is making their way north and settling into the heart of one of the city’s most fashionable neighbourhoods. This celebration will give the public access to the brand, its new makeup and fragrance launches, and unparalleled innovations.

At the YSL BEAUTY HOTEL TORONTO, you can check in any time, but you may never want to leave. Each room is filled with beauty secrets, and there will be a beautiful boutique and nightclub. This hotel is made for beauty addicts. Other guests will include star-studded clientele, press, influencers, and consumers alike, all gathering to experience the illustrious YSL launches. To fill your day, chill out at Le Drive-In or take a chance at the YSL Beauty crane game. Perk-up from all the festivities in the Powder Room, where you will find all the latest YSL lipsticks and favourite cult classics. From the minute you arrive until you leave, prepare to be entranced by the latest from YSL Beauty and enjoy YSL Beauty-on-tap, with beauty room-service.

The hotel will also introduce Canadians to its very first digital pop-up shop. Through the YouCam makeup app, augmented reality and artificial intelligence technology allows guest to virtually try on the young, edgy, and luxurious selection of YSL products. If that’s not enough, you can also get a personalized makeup consultation from one of the YSL Beauty experts. Guests then have the opportunity to purchase all their favourite YSL Beauty products directly on-site and receive them less than 72 hours later. All consumers will leave with a complimentary beauty kit filled with deluxe samples of YSL faves (with any purchase).

Nothing completes a hotel like a bar, and YSL beauty certainly delivers. The VIP-only YSL BEAUTY CLUB will have DJs and bands perform all night long on September 13th. The décor will feel like you are immersed in a bottle of Black Opium, with neon lights on the DJ stage and dance floor. The entire set-up is a perfect Instagram-affair.

Find more details on Facebook and the YSL Beauty website.

 

Address: 195 Spadina Ave, Toronto, ON M5T 2C3 

Date: September 12th & 13th 

Timing: open to the public from 10am to 6pm 

YSL Beauty Club (invitation only) : September 13th, 8pm 

RSVP : www.yslbeauty.ca/en/yslbeautyhotel 

 

 

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Jane Bradshaw

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