On Saturday, June 15th the long awaited collaboration between reknowned fashion designer Alber Elbaz and Lancôme will be available at makeup counters. Alber Elbaz lends his unmistakable style to four worldwide bestselling Lancôme mascaras and the new Hypnôse eye palette, the only one on the market with magnetic applicators. He has thus imagined an irresistible limited edition collection: pure fashion down to the tiniest detail, like the bow adorning the boxes. “The real theme running through the collection is the eyes,” he explains, “and round forms. The packaging is so fabulously rounded that they were my inspiration. I wanted to create rounded shapes with a hint of humour.”

Here is what will be available in the highly anticipated collection:

Hypnôse Doll Lashes Mascara is the first “doll lashes” effect mascara, for broader, longer and lifted eyes. Draped in its red heart dress, Doll opens the show with just the right dose of innocence.

Hypnôse Star Mascara pays homage to the glamour of the silver screen with its double-sided brush designed to define stunning Hollywood eyes. Created by Alber Elbaz, its star-studded fur in electric blue makes it a studio goddess. A new star is born!

Hypnôse Drama Mascara is the mascara for spectacularly intense eyes, with a convex brush designed to coat and separate each and every lash and achieve scandalous volume. Swathed in its flamenco-style bright pink polka dot dress, Drama embodies self-assured and passionate ultra-femininity.

Définicils Mascara: For lavishly long, perfectly defined lashes, this iconic, award-winning mascara provides the ultimate in separation. Carefully selected polymers coat each lash from root to tip, to help lengthen and outline each lash for unmatched definition. This best-selling mascara’s unique brush applicator has specially grooved bristles that hold the perfect amount of product for gradual, even application every time. Alber Elbaz has made Definicils his bride, offering it a dress illustrated with eyes. A natural accolade for this ultimate beauty secret.

Color Design 5 Shadow & Liner Palette brings an absolute precision to the make-up of the eye in 5 simple steps, even for beginners. Contour, sculpt and lift in soft day colors or intensify with dramatic evening hues for smoldering smoky effects. Infinitely luminous and sensationally smooth, Lancôme’s versatile, all-in-one palette conveniently creates a full eye look for day or night. Its 5 shades—an all-over color, lid color, crease color, highlighter and liner—offer high-potency color that instantly brighten the eyes. The silky powders caress the skin, allowing a seamless layering of pure and intense color for a radiant finish. And thanks to the long-wearing formula, the color remains intact for up to 8 hours.

Finally, in an ultimate statement of his love for bold lines and for excess, Alber Elbaz completes this limited edition collection with false lashes showcased in illustrated cases, representing a modern reinterpretation of the original Lancôme tradition. Infused with a joyous sense of profusion, this feather-weight accessory offers XXL beauty – a brand new way of cultivating your beauty in a way that is fun, fashion and frivolous.

The little animated video made for the collection says it all:

Available at Lancôme makeup counters across Canada as of June 15th 2013.

– By Genevieve Peeke

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