New way to keep the party going – all aboard the mobile party bus with Alexander Wang’s colorful Spring Summer 2015 Campaign.

“It’s the secret to prolonging a good night,” Wang said in an article written by WWD. “There have been so many times when people leave a club and they have to split up and find taxis or get stuck in traffic. They sober up. The party bus is the traveling party. It never stops.”

Alexander Wang’s neon lit party bus set was the idea of his art director,  Pascal Dangin of KiDS Creative, who came up with the concept inspired by Wang’s nightly outings. Shots from the campaign photographed by Steven Klein features one of model Anna Ewers looking effortlessly cool with her lengthy legs dangling off the sunroof which she’s casually perched upon, while Binx Walton, Dylan Xue, Lexi Boling, Sarah Brannon and Vanessa Moody shows off their various afterparty states posing dressed in head to toe looks from the Alexander Wang Spring/Summer 2015 runway collection.
With his usual entourage on set, Wang said simply of the authentic experience, ‘It kind of just feels like last weekend.’
What are your thoughts on this campaign?

Written on: February 13, 2015