Wondering how to use those mysterious beard and hair products? Don’t worry, American Crew’s All-Star Educator Pete Goupil takes us through the simple steps on how to get killer locks.

Or if you prefer reading to watching, see the full written tutorial on DTKMEN.com.

All clothing TOP SHOP.
Photographer RICHARD BERNARDIN.
Fashion Editor RANDY SMITH.
Models PAUL MASON and GABRIEL GENDREAU at DULCEDO.
Grooming STEVEN TURPIN at TEAMM MGMT using NARS.
Hair PETE GOUPIL using AMERICAN CREW.
Assistant DON LOGA.
Assistant Grooming GENEVIEVE HARDY.
Motorcycle HARLEY DAVIDSON 2018 IRON 883 available at HARLEY DAVIDSON MONTREAL.

Video by AMANDINE NAVARRO
Music FRIGID
Video shot with Fujifilm XT2 Camera

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