Azamit is a beautiful and unique fashion stylist, art director, and business lady, who loves to create and help others do the same. She has the passion of someone who is doing his or her career for the right reasons. Once you begin talking to her, you can only admire the respect she has for Montreal designers and every artistic soul she has worked with. Her flare for everything trendy makes her one of the best in the profession.

 

How did you jump into the fashion world?

 

I worked very hard to be where I am today. When I was younger, my mom and my grandmother were both very stylish. They would dress me up in the most colourful and stylish ways possible. Clothes made from beautiful fabrics always surrounded me. So, for me, it was natural to want to work in fashion. At first, I wanted to be a designer. I went to Lasalle College and left to study at the Duperré School of Applied Arts in Paris. I ended up at Nina Ricci for a two-month internship and that is when I realised what being a fashion designer really meant.  I was in love with the creative energy required for the work, but I wasn’t sure about having to be captive of a brand, of a signature style. I came back to Montreal and took a gap year to figure out what I really wanted. After a moment, I started working as a model to at least be working in fashion. For one of my first professional shoots, I saw this guy coming on set with racks full of clothes. I didn’t know at that time that a stylist was a real job. That is when I realised what I really wanted to do. I went to my modelling agency, and I told them I wanted to be a stylist. That is when everything started.

 

When did you become a stylist?

 

At the time, everyone was left to his or her own devices, and I had to create my own connections. During six months, I called Elle Quebec almost every week, asking to assist on a shoot. In the end, I asked if I could simply watch what was going on during a shoot. They said yes, and I had a chance to show them my book. Two hours after I left, they called me back to offer me a job as assistant stylist. It was the best school ever, and it’s where I learned everything I had to know.

 

When did you realise that you had made it into the profession?

 

When you start working somewhere, you have hopes and dreams, and after a moment you have to catch up with reality. I never asked myself too many questions at first, since I had to work as hard as I could to be able to at least pay my bills. It was very rough, and I didn’t know what was real and what was just part of the dream. I started doing more and more editorial shoots on my own. I was working all the time, barely taking time to catch a breath. After seven years of hard work, I realized that I didn’t have to introduce myself anymore and that people weren’t questioning my work. My work had become enough.

 

What inspires you when you create?

 

I love teamwork. Every time I arrive on a shoot, it’s like a family reunion. I like the energy on set, and I think it is very inspiring. Everybody listens to each other’s ideas; the photographer is no longer the king, like it used to be. I also like that each shoot is a new challenge. I have to start from nothing. It’s like creating a fashion collection, but with many more options. I can explore different creative universes. I use that energy to create. Obviously, you try to work as much as possible with people that you like and fit with. Each stylist has his or her own personal touch, and that guides the client into making his or her choice for the team.

 

 

What do you think about the current state of the fashion Industry in Canada?

 

I think that we are so used to doing the same things that we stop thinking of ways to change, ways of evolving. But with the expansion of the Internet comes many novelties, and the manufacturers started realising that they have to move in the same direction. But, I think they are still afraid of the change. It takes money, but also a lot of time to adapt. If you take brands like Zara and Cos, they are doing fast fashion so their product is different almost every week. The industry is moving crazy fast. We cannot repeat the same things we were doing. The buyer wants something new and exciting. And, I think that for some people here, they stop providing that excitement. Retail is dying, so we need passion more than we need money.

 

Is that why you started souk @ sat (a bazaar that takes place in a loft-style space, each year around Christmas, where you can find contemporary creations by Montreal designers)?

 

We started souk from nothing but a lot of passion and a lot of love for the designers and the people who wanted to buy local. It is really popular, but I still try to find ways of evolving. My team and I have the energy to always deliver something new and exciting. We are constantly seeking new ideas. That is how you keep a project from dying. You cannot just sit on your success.

 

What attracts you to the creative universe of local designers?

 

I don’t like to drop names, because I think each designer is producing something so unique! But, I’m a big fan of what UNTTLD is doing. I like every little detail of their creations. It is refreshing and different. Tavan & Mitto creations are also pretty amazing. They understand how to work the fabric to flatter the female body in a beautiful way. I also think that what Denis Gagnon, Pedram Karimi, Travis Taddeo and Rad Hourani are doing is beautiful in its own way. These designers are very talented!

 

I get the impression that you are working on a multitude of things at the same time? Any new projects?

 

I’m trying to put together all the knowledge I have accumulated over the past 15 years in the business into starting a new project for Montreal artists. I want the project to be able to showcase everything that is inspiriting and exciting here. I’ve been working on this for more than a year, and I still have time. To be clear, I am not leaving fashion, but I have other interests in mind.

 

 

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About The Author

Marie-Ève Venne
Lifestyle Director

Marie-Ève is a little person who still secretly wishes she was one of the Olsens twins. You can catch her running from event to event, a coffee bigger than her face in one hand and her cell phone glued to the other. At Dress To Kill, she is the one writing about the newest musician you need to discover and that trendy bar that makes the best damn cocktails in the city.

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