World-renowned BoConcept furniture retailer has just launched a new campaign that includes a print ad and a short film. Erase everything you thought you knew about chic home décor.


The urban furniture retailer BoConcept has just launched their latest creative collaboration in the form of a print ad campaign and a short film – called The Call – featuring Danish actor Mads Mikkelsen and Swedish actress Malin Buska. This film is a sophisticated drama that chronicles the life of a successful actor played by Mads Mikkelsen.The film is set in the luxurious home of BoConcept’s designer Morten Georgsen in Valencia, Spain. The dreamy villa, with it’s open concept floor plan, large windows, interesting use of materials, and an absolutely stunning view make this short film a recipe for success. “It was a thrill to see my house and some of my own designs being part of a great drama with a star like Mads Mikkelsen in the lead role,” said Georgsen. The furniture, materials and accessories in the film were all carefully chosen to create a distinctive ambience to match the short films plotline. Touches of leather, marble, and shinny accent pieces add a touch of glamour to the film. After watching the film we’ll be running out to redecorate our pad. Who’s with us?