Pretty in Pink has a whole new meaning.

Dior’s latest lipstick hit counters yesterday (March 1st), debuting a collection of 28 ultra-vibrant, hydrating tinted aloe-balms designed to every girl’s dream accessory. The Dior Addict Stellar Shine line features four “fashion icons” – Bee Dior, a signature pink shade; Lucky, a perfect poppy; Diorcharm, a confident coral; and Dior Celestial, a statement plum. Each of these colours reflects the four different moods quintessential of the French brand’s “It-Girl”.

And there is no one better to star in the campaign than ultimate fashion It-Girl, Cara Delevigne.  The Be Dior, Be Pink campaign highlights the pink hues of the Stellar Shine collection, the model wearing monochrome outfits in the colour and dancing to lyrics like “Pink is the colour of passion” in the video advert. Delevigne embraces the colour, saying “Pink is pretty, pink is punk. Pink can be anything – Pink is what you make of it.”

The British supermodel starlet embodies the latest Dior Addict launch, with her incredible energy, famous personality, and iconic smize. She is able to shapeshift into all forms of femininity, giving classic colours a spontaneous and modern edge.

The innovative pillar lip collection within the House of Dior is a curation of best-selling shades and additional hues that feature a newly developed high-shine formula that delivers saturated colours for weightless, long-lasting wear. The new Dior Addicts boast a blend of 5 ultra-thin luxe oils, like jojoba for hydration, and natural beeswax, for unprecedented balmy comfort and glide-on application.

The gorgeous packaging and playful colour range ensure that a pink pout will be a girl’s best accessory. Available in department stores and at Dior.com

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