Chanel‘s partnership with Net-A-Porter will mark the first time the French fashion house sells anything online other than its makeup products.

Comprising of five rings and one cuff crafted from 18-karat white and yellow gold, Coco Crush is the name of the collection created by Chanel’s in-house “fine jewellery studio of creation” which will be launched online available for purchase exclusively at Net-A-Porter.

“We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative,” Alison Loehnis, president of the online retailer, said this morning. “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first-ever fine-jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with our customer.”

Coco Crush will be available on the site from April 15 to May 6 with a price point between $1,113.00 to $19,766.00

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