Lucia Pica, CHANEL‘s Global Creative Make-up & Colour designer, has sparked a revolution. Debuting at the breathtaking CHANEL 2018/19 Cruise show, held at the Grand Palais in Paris, the artist created exquisite looks to officially launched the world’s first 3D printed mascara: Le Volume Revolution de CHANEL.

So, what does a 3D printed mascara entail? Well, the wand – thought as one of the most important aspects of the product as it creates the shape of the lashes and dictates how finely coated they are – is created by 3D-printers using layers of a polyamide powder. This is the first time the high-performance material has been produced as a mascara wand, resulting in a softer fibre that is moisture-resistant to allow your lashes to get the bulk of the formula. Polyamide fibres are also known to be more elastic; the mascara wand can now maneuver around each and every lash to maximize your look. CHANEL has been working on this tool since 2007; this truly is a step up from your everyday drugstore mascara.

In order to perfect this technology, the famed French fashion house brought in Erpro 3D Factory to help design for the sensitive eye area. CHANEL tells us that “each brush follows a manufacturing process as precise as it is rigorous: from the analysis of the powder to its printing and its polymerization with laser beams.” This high-tech innovation eliminates the pricey and time-intensive manufacturing process of testing different mascara molds, so the company can experiment with different designs and reproduce precise results. This particular mascara was reworked over 100 times before reaching what they found to be the perfect shape.




The new technology creates an unparalleled shape. 3D printing allows for a precise “lace” processing, creating honeycomb micro-cavities that cannot be achieved in a traditional manufacturing process. These micro-cavities will absorb the formula before application, releasing small doses with each stroke to gradually build volume and eliminate the need of double-dipping. Furthermore, the brush’s notable granular texture will optimize lash adherence, and the millimeter-scaled bristle arrangement creates extreme volume on the lashes, for a uniform application without clumping.

The most remarkable part of the 3D printed wand is the exceptional industrialization benefits. With the implementation of a six-machine production chain, CHANEL is able to produce a quarter of a million brushes per week. There is now more freedom, flexibility, and responsiveness in the mass-production process; we truly are embarking on a new generation of beauty manufacturing.


The new mascara complemented the entire CHANEL Cruise beauty look. Pica created a masterpiece mixture of modern sophistication and youthful elegance, with flawless skin, rosy cheeks, and a futuristic blue lid.

“The print of some of the dresses with a futuristic vibe inspired me. So to convey this modernity and follow Karl Lagerfeld’s brief I created a strong blue mat graphic eye and kept the skin super fresh, balmy with a touch of glimmer. I wanted the girls’ look to be simple, not simplistic, strong without being aggressive, elegant, and modern,” says Pica, the beauty mastermind behind the runway makeup look.

The first step was the Le Correcteur de CHANEL, their long-wear concealer that blends perfectly into the skin to brighten the skin, minimize imperfections, and build a light-to-medium coverage.

To create the gorgeous flushed cheeks and highlight the models’ sculpted bone structure, Pica used CHANEL‘s Palette Essentielle, which includes a powder concealer, blush, and highlighter. Pica tells us that “a slight peachy colour was applied on the cheeks, quite high on the apples of the cheekbones to make the girls look fresher.”

For the eyes, the makeup guru describes her process in building the eye look:

“Apply Stylo Ombre et Contour – Contour Graphique underneath to get the graphic shape, then add the matte eyeshadow powder of Les 4 Ombres – Quiet Revolution in blue navy mixed with a touch of midnight blue on top for depth and to enhance the intensity of the color. The cream pencil Stylo Ombre et Contour – Contour Graphique will make the powder shadow stay on longer and look stronger.”

The mascara was, of course, the revolutionary 3D product. The brows were defined using the Defining Longwear Eyebrow Pencil and Longwear Eyebrow Gel to create a strong and full brow look to enhance the youthful glow of each girl. “Eyebrows were brushed up and not too defined in a boyish way,” explains Pica.

The face was completed with the lip: moisturized with the Rouge Coco Baume, a hydrating and conditioning lip balm, and finished with the Rouge Allure Intense Lip Colour in Rouge Ingénue.



The beautiful Lucia Pica also shared some of her own tips and tricks with us.

“Always wear eyebrow gel! Use cheek color (from the Palette Essentielle) high on the apple of the cheeks to create a fresh look on your skin. Use Palette Essentielle concealer where needed and highlighter on the cheekbones bridge of the nose and cupid of the lips for softly sculpting your face.”

Le Volume Revolution de CHANEL will be available come September at all CHANEL beauty counters.

Photos courtesy of Chanel.