Zara – the mammoth of fast fashion. A Spanish company that’s taken to every high street and conveniently operates an e-commerce store. They have a way of mimicking garments seen on the runway, and getting away with it.

 

Strongly influenced by runway shows and seasonal trends, Zara crosses the line between inspiration and parody. Contrary to the few designers behind fashion houses such as Valentino and Givenchy, the fast fashion retailer has a great number of people designing each collection. Barely creating unique merchandise, they excel at producing knockoffs.

They elude trademark infringement laws by producing nearly identical pieces with our branding to sell in stores and online. With merchandise that isn’t an exact replica of the original, laws are not being broken.

“If the trademark is entirely different from the original or somewhat similar, but not confusingly so, then trademark law may offer no basis for intervention.” – narts.org

As such, they mirror designs of luxury designer brands, without any consequence. Zara company continues to release similar stock even though It’s very clear where the ideas are sourced from. Below, are photos from Zara‘s Spring/Summer season and the designer brand that likely inspired the collection.

Do you think they cross the line? Take a look at the mens on DTKMEN.com.

VALENTINO GARAVANI VS. ZARA 

 Kanye West x Adidas Originals collection VS. ZARA

SAINT LAURENT PARIS VS. ZARA

VALENTINO GARAVANI VS. ZARA 

VALENTINO GARAVANI VS. ZARA 

To learn more about the fashion industry’s free culture, watch Johanna Blakley’s TED talk: Lessons from fashion’s free culture below.

 

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