Calvin Klein Brings Back Iconic Fragrance Ad Featuring Model and Maternal Health Advocate Christy Turlington Burns
Calvin Klein announced that to celebrate the 25th anniversary of its globally iconic ETERNITY Calvin Klein fragrance, the classic 1995 ETERNITY advertising campaign featuring the brand’s original face, model and maternal health advocate Christy Turlington Burns, will be reissued.
Launched in 1988, the vision of ETERNITY symbolized eternal love and commitment after the excess of the late 1970s and the early 1980s. The first advertising campaign featured Turlington Burns, who artfully and unforgettably represented the ETERNITY fragrance brand until 2006.
Shot by famed photographer Peter Lindbergh, the 1995 ETERNITY advertising visual features Turlington Burns and model Mark Vanderloo in a romantic embrace on a beach – wedding rings clearly visible. The creative will return in leading print publications this May, but will be updated with the new ETERNITY Calvin Klein 25th Anniversary Edition bottles. Cast in a sleek silver metallic finish and filled with the signature scents for women and men, the anniversary fragrances will be introduced at retail in Canada this month. The original ETERNITY campaign video will also be reissued with the same extended version of the 1995 tagline – “Time can’t touch us. Celebrating 25 years.”