Art Direction, Makeup , and Text by Sabrina Rinaldi

Photography Carlos & Alyse

 

Some brands have collections with up to 40 different skin tones and in a variety of formulas from dewy to shimmery to matte. Read on to see what is your best match!

Over the past month, I tried, tested, and wore every single one of these foundations. I wanted to see how they performed on my less-than-perfect, normal-to-oily skin. I also tried them on the many, many models I work with on a daily basis. It took time to try and assess each product multiple times, but the results speak for themselves. Read on to find your new favourite foundation!

Makeup: Pro Filter Foundation ($42) FENTY. Lock-It Tattoo Foundation ($42) KAT VON D. Matte Velvet Skin ($48) MAKE UP FOR EVER.

 

 

Thanks to Instagram and its myriad of filters, brands are pumping out long wearing, ultra-matte formulas that give you that FaceTune flawlessness in real life. These formulas are definitely not for those with dry skin or who want a minimal look. But if you’re looking for perfect skin from first sip of coffee ‘til last sip of wine, these long-lasting formulations will have you looking celeb-worthy all day long!

 

MAKE UP FOR EVER
Velvet Matte Skin

What excited me the most was that MUFE also has a hydrating base to prep skin for the gorgeous matte foundation that follows. This base is the perfect amount of moisture and silkiness to ready your canvas (to be consistent with all the brands, I used this base under all the matte foundations). The Velvet Matte formula glides onto skin and lasts all day. This stand-out product comes in a 40-shade range that makes it so that there is a colour for everyone.

TOO FACED
Peach Perfect Foundation

The latest by Too Faced is a new way to wear matte. You still get your perfect medium coverage but with the added benefits of slight luminosity and a demi-matte finish. Don’t get me wrong – this is still 100% transfer resistant and long-wearing, it just accomplishes this goal with new technology and the added bonus of a peachy scent. Peachtastic!

URBAN DECAY
Naked Skin

For those wanting to step into the matte skin arena but don’t want the full coverage look, you may want to give Naked Skin a try. Much like its name suggests, this goes on as a second skin. It’s light-weight in feel and pay off. The liquid formula dries to a matte finish while still giving the skin a hint of transparency that would let the cuteness of freckles show through. This is a solid option for a daily foundation.

FENTY
Pro Filter

Riri sets the bar high with the Pro Filter foundation. This glorious, full coverage matte goes on as a creamy liquid and gives you enough time to blend before it sets into an immaculate matte finish. Let it be said that while I don’t especially love matte foundation, it certainly loves me and my oily Italian skin. These long wear formulas only get better as the day wears on and they stay strong

 

Makeup: Pro Filter Foundation ($42) FENTY. Lock-It Tattoo Foundation ($42) KAT VON D. Clothing: On Shelley: Shirt ($59) ICÔNE at SIMONS.

 

Makeup: Shameless Youthful Look 24H Foundation ($56) MARC JACOBS BEAUTY. Synchro Skin Glow ($58) SHISEIDO. Clothing: On Laroe: Earring ($75) BIKO. Tank Top ($12.99) ICÔNE at SIMONS. On Idil: Bra ($38) DKNY. On Anisha: Earring ($115) BIKO. Top ($175) COS. On Gabi: Tank Top ($12.99) ICÔNE at SIMONS. On Demaris: Belt worn as necklace ($145) CUCHARA. On Aiko: Earring ($84) CUCHARA.

YSL BEAUTY
All Hours($66)

Luxury brands are luxury for a reason, and this soft matte foundation is no exception. It’s very lightweight and imparts the most natural of matte finishes. It did a pretty good job of standing up to a long day shooting outdoors on location. The temperature was set to 32 degrees and my face was set to last.

CHARLOTTE TILBURY
Magic Foundation ($50)

Charlotte Tilbury is known for her passion and dedication to the quality and performance of her products. That can definitely be seen with her Magic Foundation. Its magical blend gives way to a gorgeous semi-matte finish. It not only looks luxurious on the skin – it feels luxurious too. While it is long-wearing, it doesn’t make claim to last a magnitude of hours, but that’s ok. It’s a beautiful foundation that will work on most skin types.

BURT’S BEES
Goodness Glows ($19.99)

For those wanting to step into the matte skin arena but don’t want the full coverage look, you may want to give Naked Skin a try. Much like its name suggests, this goes on as a second skin. It’s light-weight in feel and pay off. The liquid formula dries to a matte finish while still giving the skin a hint of transparency that would let the cuteness of freckles show through. This is a solid option for a daily foundation.

MILK MAKEUP
Blur Liquid ($48)

If you don’t know Milk Makeup, you should quickly acquaint yourself. This brand – who launched from the legendary photo studio in New York – is style plus performance in one cute little package. The Blur Liquid foundation is a testament to that. It offers a demi-matte finish that leaves skin impeccably smooth and yields a hint of creaminess to take the edge off of the extra-matte look of other brands. This, to me, makes it a stand out in its category. While not touting to be as long lasting as some other brands, this got me through an entire night of eating and crying at an Italian family wedding! Bellissima!

BENEFIT
Hello Happy Soft Blur Foundation ($38)

As always, Benefit wins me over with their cute packaging and attention to detail. Testing the Hello Happy foundation gave way to complete awe and adoration. This foundation blew my mind. It evened out my skin and applied perfectly. It then set into my skin in the most natural and undetectable of matte finishes. It proceeded to last all day without falter. For those wanting a longwear in a light-to-medium coverage, I highly recommend Hello Happy!

Makeup: Your Skin But Better CC Cream Plus Illumination ($49) IT COSMETICS. Tinted Moisturizer Illuminating ($56) LAURA MERCIER. Clothing: On Jenai: Top ($405) ELIZABETH AND JAMES at SIMONS.

 

Those who travel often or live their lives on-the-go might find the idea of a liquid foundation plus Beauty Blender too cumbersome. Enter stick foundations: as simple to use as they are to carry around. These formulas are practical and functional all in one. The latest from many brands comes in the format of a compact. A creamy cushion of product sits inside beautiful packaging. Quick and easy to apply, these cushions definitely have staying power.

 

 

CLE DE PEAU
Radiant Stick Foundation ($130.28)

I underestimated just how creamy and glowy a stick foundation could be. The minds behind Cle De Peau have certainly delivered with this light and dewy foundation stick. Its soft consistency blends into the skin with such little effort, making the skin feel supple and fresh. It’s definitely for those striving for a minimal look.

CHANEL
Vitalumiere Glow Luminous Touch Foundation ($70)

When you think of Chanel, you think of sophistication. And so you should, with this foundation in a compact. It imparts the most perfect glow without being too sheer, nor too heavy. The creamy consistency is perfect and blends into the skin like butter on a hot baguette. C’est magnifique!

 

What’s better than a dewy glow? A dewy glow that also imparts the most natural of shimmering, glowing iridescence. While I only got to try two foundations in this category, both exceeded my expectations of skin transformation. #glowup

SULWHASOO
Perfecting Cushion Intense ($110)

I recently became aware of the magic that is Sulwhasoo. A fellow makeup artist raved about their skincare, and I immediately went out and bought it. Not only do I love it for myself, but I use it on the models I work with daily. So, I was excited to try their version of the cushion foundation. It did not disappoint and had the most perfect finish that was neither too heavy nor too light. Sulwhasoo, I love you!

AMORE PACIFIC
Colour Control Cushion Compact ($78)

They had me at SPF 50! Anytime a brand has a serious level SPF, I take note. Suncare is of utmost priority to me, so to have the protection plus the hydrating benefits that this foundation provides makes it an enjoyable product to wear daily.

 

 

Makeup: Your Skin But Better CC Cream Plus Illumination ($49) IT COSMETICS. Tinted Moisturizer Illuminating ($56) LAURA MERCIER. Clothing: On Laroe: Top ($631.51) MARQUES’ ALMEIDA. On Michelle: Bodysuit ($52) DKNY. On Amber: Top ($445) PLEATS PLEASE BY ISSEY MIYAKE at SIMONS. On Jenai: Top ($405) ELIZABETH AND JAMES at SIMONS. On Anisha: Top ($310) PLEATS PLEASE BY ISSEY MIYAKE at SIMONS. On Aiko: Top ($125) COS. On Demaris: Tank Top ($315.76) HELMUT LANG. On Alexis: Dress ($473.63) HELMUT LANG. On Emily: Sweater ($490) HELMUT LANG. On Gabi: Jacket ($275) COS. On Shelly: Turtleneck ($250) ACNE STUDIOS.

 

 

IT COSMETICS
Your Skin but Better CC+ Illumination ($49)

Let it be said that the IT Cosmetics CC Cream is my #1 foundation. I have been using it and recommending it for years. Last year, they arrived at Sephora. Prior to that, I had to stock up at Ulta on my US visits. Now that it is easily available, I am happy I have access to the entire line. The shimmer and glow from their illuminating CC cream are in line with their brand mentality: making skin gorgeous. The shimmer is so fine and minimal that it just adds to the overall glow. So, for those wanting to look less like a holiday ornament and more like they are just lit from within, this is your new favourite foundation.

CHARLOTTE TILBURY
Magic Foundation ($50)

Charlotte Tilbury is known for her passion and dedication to the quality and performance of her products. That can definitely be seen with her Magic Foundation. Its magical blend gives way to a gorgeous semi-matte finish. It not only looks luxurious on the skin – it feels luxurious too. While it is long-wearing, it doesn’t make claim to last a magnitude of hours, but that’s ok. It’s a beautiful foundation that will work on most skin types.

 

 

Let it be said, I love minimal, dewy and effortless looking skin, but it does not love me. My skin is far too oily and eats up makeup far too fast. Nevertheless, I do get to live my dewy dreams on the faces of the models I work with. These following foundations have now found a home in my makeup kit.

 

MARC JACOBS BEAUTY
Shameless Youthful Look 24H Foundation ($56)
This foundation is everything you want it to be and more. Like the perfect pair of jeans, this formula hits all the right notes and is sure to make you a loyal customer.

SHISEIDO
Synchro Skin Glow ($58)
Housed in beautiful glass bottles, this is one divine foundation. It worked to enhance the already flawless skin of the model I tested it on, bringing out her natural glow and radiance. It also did a pretty good job on my skin, which is quite the feat for a minimal formula.

 

Makeup: Shameless Youthful Look 24H Foundation ($56) MARC JACOBS BEAUTY. Synchro Skin Glow ($58) SHISEIDO. Clothing: On Laroe: Earring ($75) BIKO. Tank Top ($12.99) ICÔNE at SIMONS. On Gabi: Tank Top ($12.99) ICÔNE at SIMONS. On Emily: Earring ($118) CUCHARA.

Makeup: Pro Filter Foundation ($42) FENTY. Lock-It Tattoo Foundation ($42) KAT VON D. Matte Velvet Skin ($48) MAKE UP FOR EVER. Clothing: On Anisha: Shirt ($725) CALVIN KLEIN 205W39NYC at HOLT RENFREW. On Kris: Shirt ($295) COMME DES GARÇONS PLAY. On Amber: Shirt ($890) OFF-WHITE. On Alexis: Shirt ($920) JUNYA WATANABE. Photographer CARLOS & ALYSE. Art Direction, Text, and Makeup SABRINA RINALDI at P1M.caand THE PROJECT. Fashion Editor JACLYN BONAVOTA. Hair KIRSTEN KLONTZ. Models: Laroe, Gabi, and Damaris at B&M Model Management, Emily Tousignant, Shelly, Alexis Carrington, Jenai, and Amber Jones at Anita Norris Models, Idil at Dulcedo, Anisha and Aiko at Elite, and Kris at WANT.

 

 

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