Are women over a certain age having a fashion moment?

Two spring campaigns dropped last week that received a lot of hype on social media. Yes, Bieber stripped down to his skivvies alongside Lara Stone, but the campaigns in question hold a much deeper importance. Both ads feature female veterans from the art world – literature and music– who are over the age of 70. The first ad, masterfully curated by visionary Phoebe Philo for Céline, features prolific author Joan Didion. The image captures Joan, photographed by Juergen Teller, in her Upper East Side apartment looking understatedly cool. She wears a simple black shirt, a big gold pendant, and her signature oversized sunglasses. In the true nature of all Celiné women, Joan omits a nonchalant and relaxed attitude. When Alexandra Jacobs from the New York Times contacted Joan to discuss the campaign, the 80-year-old seemed to be untouched by the media frenzy. “I don’t have any clue”, she said. She also added that she’s never attended a Céline show but would love to in the future.

Two days after the break of the Céline ad, Saint Laurent revealed their new Music Project campaign, featuring 71-year-old singer-songwriter and overall folk music legend Joni Mitchell. Joni was also photographed in her home, located in Bel Air, California. She wears a tunic from Saint Laurent’s Folk Collection, a wide brimmed hat, and a customized leather cape while holding her guitar.

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This is not the first time the fashion industry has cast models of over a certain age in their ads. Slowly but surely, the industry has been warming up to different age groups in the world of advertising. With venerable women –68-year-old Charlotte Rampling and 64-year-old Jessica Lange for NARS, 69-year-old Helen Mirren for L’Oréal, 93-year-old Iris Apfel for Alexis Bittar – taking their seats in the ad game, we think it’s safe to say that fashion’s rulebook is being rewritten. These two ads were simply the proverbial icing on the cake. In an industry widely known for photoshop scandals and the idealization of youth, we’re excited to see things begin to change.

 

What do you think of these new ad campaigns? A movement in the right direction or a short-lived trend?

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About The Author

Beauty Director
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Bianca is dedicated to dewy skin. She has a penchant for beauty oils and will test out anything that promises to deliver a “healthy glow”. She'll also never say no to four cheese pizza.

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