The most-talked-about brand is making headlines again. Known for their strong celebrity following and a long string of A-List campaign stars, Gucci adds a dynamic duo of musical talents to their family. Channeling the same unconventional spirit as their upcoming campaign, the Italian fashion house hosted a big bash in Hollywood’s Forever Cemetery to unveil the new faces of the Gucci Guilty campaign.

BEVERLY HILLS, CA – MARCH 04: Jared Leto attends the 2018 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 4, 2018 in Beverly Hills, California. (Photo by Jon Kopaloff/WireImage)

Who scored the starring roles? Academy-Award winning actor and musician Jared Leto and Grammy-nominated singer-songwriter Lana Del Ray.

The pair perfectly embodies the enigmatic, eclectic and glamour scents, whose new campaign will be released in January along with a new bottle for the Pour Femme fragrance.

Created for a contemporary libertine, Gucci Guilty Pour Femme is a signature scent featuring notes of Geranium (a typically masculine ingredient), mystic lilac and laced with a warm glow of amber. The cologne counterpart plays on the sensual orange blossom, invigorating lemon, and seductive layers of lavender and patchouli to heighten an alluring scent whilst straying from the classic masculine notes. The complimenting fragrances unfold a new chapter in the House’s legacy, which was inspired by creative director Alessandro Michele’s characterization of a celebrative anarchist. Known for being a rebel, throwing labels and gender rules out the window, Michele utilizes these signature scents to break free from the boundaries of stereotypes and embody an adventurous and free-spirited scent that intertwines ingredients in an androgenous affair.

Leto is acknowledged as a creative pioneer, often bending rules and pushing boundaries within his music, his acting, and his style. It’s hard not to feel envious of his iconic luscious locks, or fall for his piercing blue eyes in all the roles he plays – on and off screen. His striking looks are only complimented by fellow visionary, Del Ray, who continues to receive critical acclaim for her layered musical masterpieces that transcend pop culture trends and demographics for an all-encompassing expression of emotion. This landmark nomination will escalate come January when the new campaign will launch worldwide.