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FALL 2014

For Fall 2014, Hervé Léger by Max Azria enters the world of technology, diffusing the line between fantasy and reality.

Cool shades of blue, black and grey are intensified by luminous orange and a splash of lime. Nature- inspired textures are digitally transformed into 3-D jacquards and pixelated metal beading. Contrasting bandages and cage-corset belts frame and define the form. Shielded in arctic furs and exotic feathers, she is fearless and confident.

Thigh-high boots with textured metal heels and structured clutches give her a refined edge.

BIOGRAPHY

Hervé Léger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic “bandage dress” in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the house’s heritage, Hervé Léger by Max Azria makes an unforgettable statement.

Originally founded in 1985, Hervé Léger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Max Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by today’s most renowned style-setters, including Kate Hudson, Diane Kruger, Beyoncé Knowles, Rihanna, Kate Bosworth, Kate Winslet, Rachel Weisz and Jennifer Lopez.

Since its debut on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.

Continuing to expand its global retail network without sacrificing the integrity and exclusivity of the collection, Hervé Léger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, Luxembourg, New York, Beverly Hills, West Palm Beach, Las Vegas, Aventura, Somerset Collection, Dallas, South Coast Plaza, Atlanta, Garden State Plaza, Singapore, Taiwan, Dubai and Beirut, and Melrose Avenue in West Hollywood.

In addition to its strong retail presence, Hervé Léger by Max Azria is available at some of the most formidable department and specialty stores worldwide, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Harrods, Selfridges, Printemps and NET-A-PORTER.

Back stage credit pictures : KT Kim

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