Earlier on this week, WWD revealed that H&M is partnering with Coachella, the annual two-weekend music and arts festival, on a line of bohemian-chic festival clothing under the “H&M Loves Coachella” label.

Despite H&M having been a longtime sponsor of the event since 2009, the forming of this H&M Loves Coachella label marks the first time the music and arts festival has partnered with another brand. “Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it”, said an H&M spokeswoman in a statement to the press.

For the festival goers that spend their time mulling over what to wear to Coachella, this H&M Loves Coachella collection provides the solution to the dilemma with desert-friendly pieces in the form of light weight tunics, crop tops and rompers with fringe and lace detailing.

Starting on March 19 with the first of its sales across 350 stores in North America, following with worldwide sales on March 26 as well as pop-up sales to be set up on festival grounds, the H&M Loves Coachella line will be available for purchase with price points ranging from $4.95 to $49.95.

 

 

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