The former paper factory located in east Berlin, was the ideal venue for the capsule collection reveal between Liam Payne and Hugo Boss.

The 10 piece  HUGO x Liam Payne collection features clothing, footwear and accessories highlighting design elements that blur the lines between formal and athleisure. The clothes in Liam’s words, “take you from the plane to the festival in style” reflecting an easy going collection with sporty reflective tape trims and logo statements on more casual silhouettes. 

The pop-culture icon doubles as the HUGO global brand ambassador and the available to buy NOW capsule which includes direct recall to his first tattoo:  the black chevrons on his right forearm. A sleek bomber jacket features metal chevron detailing at the zip, drawstring tailored pants are trimmed with a tattoo themed motif and a hoodie is printed with reflective chevron artwork. 

The Liam Payne partnership represents the first global collaboration for HUGO BOSS in the music industry and will be  available to shop direct from IG for the first 24 hours, and online iand in store from July 5th onwards.