banner-amnestyDid Amnesty go too far in its new ad? Presenting a bruised Iggy Pop along the Dalai Lama and Karl Lagerfeld, the organization is selling the tag line “torture a man and he will tell you anything”.

“Justin Bieber is the future of Rock N Roll”  is declaring a bloodied Iggy Pop on the advert. Of course, nobody will ever believe that the punk-rock singer Iggy Pop will praise the pop superstar, but these are the kind of distorted confessions obtained via torture. It goes the same for The Dalai Lama admitting his love for Rolex and Karl Lagerfeld explaining that Hawaiian prints are the trendiest thing in the fashion industry.

It is not the fist time Amnesty International has used popular faces to promote their message. Back in 2008, they recruited Cat Power and Vampire Weekend to play in their tour marking the 60th anniversary of the declaration of Human Rights. For the moment, the provocative campaign has only been launched in Belgium, but it is not clear yet if it will expand outside of the country.

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Marie-Ève Venne
Lifestyle Director

Marie-Ève is a little person who still secretly wishes she were one of the Olsens twins. You can catch her running from event to event, a coffee bigger than her face in one hand and her cell phone glued to the other. At Dress To Kill, she is the one writing about the newest musician you need to discover and that trendy boutique that just opened.

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