The showman makes his debut for Maison Martin Margiela.

Last Monday was an important day for those with a keen interest in fashion. John Galliano made his official debut as the Creative Director of Maison Martin Margiela. The “artisanal” collection was presented at London’s Buckingham Gate in Westminster. The show was so highly anticipated that it had it’s own hashtag: #MargielaMonday, which was the only way to gain instant access to the runway looks. Only one hundred guests were lucky enough to receive an invitation – with a strictly curated list included Galliano’s family and friends.

The show gained a lot of hype because of the controversial decision of hiring Galliano – who is known for his theatrical take on fashion and creating opulent pieces – at a brand with a reputation for minimalism design. What viewers saw in his first collection was only a warm-up of what’s to come for the brand. Margiela now exudes that “wow effect” that Galliano has come to master like no one else.

The collection includes hand-made pieces flooded with detailed artistic touches that were intertwined in a variety of materials. Galliano also interweaved references from the past into his show. For example, the red coat below, composed of lacquered shells in order to create a portrait of a face, was inspired by the 16th century Italian painter, Giuseppe Arcimboldo. The final look was a dramatic red dress with a large piece of embroidered jewellery on the upper bodice. The model also wore a mask similar to the one that Kanye has worn during his past gigs, but in a new, reinvented way.

 

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John Galliano’s vision adds a different element to Margiela. It will disappoint some, but it is certainly innovative and well thought out – truly revealing of what’s to come in the future of fashion. With his unending creativity and ability to see beauty in different ways, he is certainly deconstructing and constructing a new story for Maison Martin Margiela.

Take a look at some of the key looks bellow.

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