Stella McCartney’s new line of hot pink lingerie campaign features the British top model baring her breasts to raise awareness for breast cancer.

This month is breast cancer awareness month and Stella McCartney has teamed up with british top model Kate Moss to create a series of photographs shot by Mert Alas and Marcus Piggott for the new campaign. Strategically placed in front of Kate Moss’s bared breast is the iconic pink ribbon, “I wanted to remind women that when they wear this set—the first thing they put on in the morning—to keep on top of their health and visit their doctor regularly,” explains McCartney. With proceeds benefiting the Linda McCartney Centre in the U.K., the hot pink collection will soon be available at Stella McCartney stores as well as online.

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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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