In a digital short film dedicated to The Jackie Bag named after Jacqueline Kennedy Onassis, Kate Moss is seen being chased by paparazzi in Rome.

Frida Giannini is the creative director who cleverly reintroduced The Jackie Bag back in 2009. This fall, the Italian fashion house has tapped none other than Kate Moss to be chased around Rome donning The Jackie Bag while Clement Chabernaud shields her from the flashes of the paparazzi. “I have always admired Kate — she is an icon of today,” said Giannini. “A trendsetter, an independent woman and absolutely contemporary. She embodies my fall-winter collection as a sophisticated woman who dresses to please herself rather than others.”

The director’s cut will live on Gucci’s YouTube Channel, and a 10-second version will appear in select expandable banner-ad units as part of a worldwide digital media rollout. The digital short will also appear on CNN International, both on television and online, from Sept. 15.

the video:

Creative agency:  Rem/Ruini Studio
Production company: Think Cattleya
Director : Anders Hallberg
Art Director : Riccardo Ruini
Creative Direction: Gucci
Editing : Think Cattleya/Shake Movie/Rem
Styling : Alister Mackie
Models/Actors: Kate Moss/Protagonist, Clement Chabernaud

Music:
“A Lizard State”
(A. Marshall)
Performed by King Krule
Chrysalis Music Ltd. – courtesy of BMG Rights Management Italy srl.
2013 XL Recording Limited – licensed by arrangement with Beggars Group Media Ltd.

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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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