A love story through 80 years for Lacoste’s latest campaign.

Lacoste released for the first time in 2014 a short film ,”The Big Leap,” a romance that compared a first kiss to plunging from a skyscraper”. Its follow up this year with a new TV spot entitled “Timeless”, introducing the public to a couple intense romance from the 1930s to the present day.

As a part of its new marketing strategy, Lacoste has also released a new clothing line and introduced a new brand ambassador, Serbian tennis star Novak Djokovic. As the new face of the brand, Novak Djokovic is at the center of the print campaign shot by photographer Jacob Sutton, also with models Julia Bergshoeff, Mathias Lauridsen and Alexandre Cunha.

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