New duo to star in H&M’s new holiday campaign is that of pop star Lady Gaga and jazz musician Tony Bennett.

The pairing of Lady Gaga and Tony Bennett may seem like a unlikely one for the global retail giant but the one thing many would agree on to be a mutually shared undeniable trait is that of the duo’s respective musical talents. H&M has always been on the forefront of the fast fashion track catering to its edgy hipster clienteles, and with the holiday season coming up, the brand seems to be presenting itself with a more family-friendly image.

At the end of November, H&M will be releasing its print, outdoor, and online ads featuring the duo as well as a television commercial which will be debuting world-wide. The commercial will feature a track from their forthcoming collaborative album, “Cheek to Cheek,” with Gaga dressed in H&M. The compilation of jazz standards is due for release Sept. 23.

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