Photo by George Pimentel

Last week, over 400 of the hottest and hippest people in Toronto, Canada, dressed in red and showed up to party with the  fashion and denim powerhouse, Diesel, for the Sexiest Party in the World – the Diesel Red Room Party. 

The brainchild of Stefano and Andrea Rosso, sons of Diesel founder Renzo Rosso, the Red Room Party began as a hobby but quickly evolved into a global lifestyle event, sweeping through the world’s most fashionable cities including Milan, Beijing, NYC, Prague, and more.

Guests partied into the early morning hours in rooms lit in red, the colour of passion, and sipped on Belvedere cocktails while professional dancers and contortionists performed throughout the multi-room venue — including a dance floor, a lounge, an art installation, and multiple bars.

Music was provided by local Toronto DJ’s BAMBII and Nino Brown and drinks were poured by well-known Toronto bar-tending duo, Maggie and Benn.

Photo by George Pimentel

When:
Thursday, April 12, 2018
9:00PM – 1:00AM

Where: 
330 Bay Street
Financial District, Downtown Toronto

About Diesel: 
Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.

Photo by George Pimentel

Photo by George Pimentel

Photo by George Pimentel

Photo by George Pimentel

Photo by George Pimentel

Photo by George Pimentel

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