banner-irisIris Van Herpen wins the opportunity of a lifetime with a mentorship with chairman and chief executive officer of Kering, François-Henri Pinault as well as  $341,360 USD (250,000 EUROS) in prize money.

The A.N.D.A.M. (National Association for the Development of the Fashion Arts) is a award founded in 1989 by Nathalie Dufour to assist young designers to develop a sustainable business and provides them with the media-exposure that exposes them to a international audience. Dutch designer Iris Van Herpen is the latest talent to receive the ANDAM Fashion Award this year, and the prize money valued at $341,360 USD (250,000 EUROS) will enable the expansion of her brand which was launched back in 2007.

Alongside with the prize money, a more valued package which includes a year’s worth of mentoring on financial, legal matters as well as advice on marketing, communications and production from the chairman and chief executive officer of Kering, François-Henri Pinault. Van Herpen who graduated from the ArtEZ Institute of the Arts Arnhem in 2006 has a impressive collaborative history in addition to her work at Alexander McQueen ranging from the likes of choreographer and dancer Benjamin Millepied to Benthem Crouwel Artchitects.

In a article written by Women’s Wear Daily, Van Herpen stressed she does “not plan to spend all the money in one year. I want to grow my p.r. and have a nice presence in every big city. That’s the goal. And of course I would love to open a store in Paris in some time,” she said.
 Featured in six various Paris Haute Couture Weeks as well as both London and Amsterdam Fashion Weeks it’s no wonder her garments are well beloved by celebrities such as Lady Gaga, Beyonce, Tilda Swinton and style icon Daphne Guinness.

Photo courtesy of Iris Van Herpen

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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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