In the midst of Paris Fashion Week, Bernard Arnault opened up the auditorium of Fondation Louis Vuitton, the new Frank Gehry art destination for an series of impromptu concerts by Kanye West.

As for how the series of concerts came about, it was Alexandre Arnault, 22, formerly a DJ, according to WWD, who pulled off the four-night attraction in the middle of Paris Fashion Week. “We organized it in two days,” he said. At the venue, West also offered to premiered his new music video, “All Day,” directed by Oscar-winning film director and video artist Steve McQueen.

“As a musician, I would have never been able to design a show like what you saw tonight if it hadn’t been for my experience in Paris — learning how to minimize and make design decisions, how we started with just the single light,” said West, a stickler for details who barked at security guards between songs for loitering in front of the giant screens surrounding the stage, upon which images of boiling clouds, waterfalls, stars and smoky forests were projected. “It’s part of the show,” he pleaded.

The young crowd that went wild with their handphones up in the air trying to snap a shot while dancing to the beat of a version of “Runaway,” the lyrics of which include the refrain, “Let’s have a toast to the jerk-offs/That’ll never take work off.” were probably having a very different time to sixty-six year old art collector and businessman. But when you have something intangible like music that anyone of any age can enjoy, it resonances. After the show, Arnault gave a thumbs-up sign and headed to West’s dressing room to offer congratulations, with his classical pianist wife Hélène and four of his five children in tow.

The spark that ignited everything started with West completing a tour of the foundation building where an idea came to him then that it would be a cool place to hold a concert there. “When I saw it, I was just so in love with architecture and the modern space and the way they curated the art. I just asked would it be OK for me to do a performance there,” West said to WWD.

West’s ties to LVMH Moët Hennessy Louis Vuitton stretch back to 2006, when he performed at a Fendi event in Tokyo, later collaborating with Louis Vuitton on a sneaker range in 2009.

Tickets for the four concerts, which ended Tuesday, sold out quickly at 100 euros, or $113, a pop. West said all proceeds would go to charity.

Waterfalls x Runaway x Surround Vision

A photo posted by Kim Kardashian West (@kimkardashian) on


 

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