It’s the middle of the afternoon on a hot, sunny day in Montreal. Still, most of the crowd gathered in front of the main stage at Osheaga Music Festival is dancing like they couldn’t care less about the heat. Performing in front of them is the Danish singer , who gained her share of fame over the last two years with hit songs like “Don’t Wanna Dance” and “Maiden.”

As soon as her set is done, you can hear the public applauding and screaming for more. They still need their fix of her electro pop beats and captivating presence, something that – as a fan of the singer myself – I can totally relate to. As I wait to meet her in the media space hours later, I start asking myself what is it that makes her so damn fascinating. It might be a mix of her past as a punk activist (with the band Mor Still) and her ambition of becoming a real pop star, that makes people wonder what lies behind the public facade. Well, I am about to learn more.

How is your Osheaga experience so far?

It’s my first time here, but I really like the vibe!

You played an amazing set earlier today, how was the energy of the crowd?

It’s always a different thing when you play at night, as opposed to when you play during the day. But I thought it was really nice to play in the daylight today. The energy of the crowd was amazing! You never really know what to expect from it, especially regarding a Sunday morning crowd. There were so many people and they all seemed so happy and they were all dancing. It gave me a lot of energy and also, it always feels nice just to feel the love coming from the public, you know.

You have a past as a punk activist. Do you feel like you need to justify sometimes why you chose to turn to pop music?

I think it comes from the fact that before I got into the whole punk riot movement and activist thing, I was super into pop music. So (pause), I think it’s just natural for me since I have the love for that kind of music, but at the same time I have the love for the opposite. Like, all the DIY, the punk, whatever you call it; it’s about that whole alternative thing! Both of these universes are simply inside of me.

Do you feel like most of the time, people have a negative perception of pop?

Yeah, I can see it from both perspectives. I think the most important thing is just to do what you love and to make the music that you feel inside. Because, there will always be someone telling you that it isn’t right, but it’s all good. I mean, that’s how we work as humans and it’s fine, but I just love music that I can relate to instantly. I also love music that screams something different. It’s that weird love-hate relationship between these two things.

So in the end, it’s all about throwing raw feelings in people’s faces?

Yes, in a way. It just has to be honest.

I know it’s been a while since you wrote it, but my favourite song on your first album is “Slow Love.” I can actually listen to it five times on repeat.

Yeaaaaah! (excited) No, it’s ok! Actually, Slow Love is one of my favourites from my old album.

Good to know! It makes me even more curious to know how you ended up creating a song so easy to relate to.

When I wrote that song, I had that relationship with a guy, like we were kinda dating but not really. You know, it was that strange thing where I didn’t really know where it was going, because we’d never been together. So the song was about this tension between him and me. That is how it came about.

I get it. Like the best therapy ever?

(Laugh) Yeah, something like that.

Looking at your Facebook page, it seems that you are the one taking care of it, adding your own personal touch to it. You even take the time to answer back to your fans. Is it important for you to be the one in control of it?

I think it’s super important. I mean, sometimes when I’m away, someone has to post for me and it’s always pre-done. I am always like, “You can’t fuckin post anything if I didn’t fuckin made sure that I am saying every fuckin word,” because it’s too fuckin weird that someone does that for me. It has to be personal, otherwise, what’s the point? I mean, that’s how I see it. But of course, sometimes you are busy and you do all these things and it can be hard at the same time to interact but I’m like, fuck it, that’s the most important thing, seriously! The fans and the connection you have with the people. If you can’t have a real connection with them, it’s not real!

What is your relationship with social media in general?

I think it’s super important, but also, you want to be a part of it and you want to communicate with your fans and actually talk to them. I wish I could do more! It’s always that thing where you wish you could even talk to them face-toface. So, when I can find that little breathing hole in my super busy schedule and I can say to them that I love them back, I’m super happy about it!

Yeah, your fans seem to really love you!

I am so appreciative of it, because a lot of people in the industry get a lot of heat, you know. I feel like – even if I definitely have some haters out there – most of them are super sweet people.

I think it’s because you are so authentic that people can feel it and simply appreciate it. It doesn’t seem like you are trying to be someone else.

I hope so, yeah. That is what I aim for. I want to be like we are all alike, like we are just a bunch of people hanging out all together. That’s the vibe I am going for.

Is “Final Song” a great representation for the general vibe of your next album?

(Long pause).

Yeah, it’s time for the famous question about the second album.

Actually, I always thought that the second album would be a piece of cake. Music has always been my place to relax and just let go of everything. So I had always thought – even if people were saying that the second album was going to be tough – that it would be fuckin fine. But it turned out to be harder than I thought. Again, I think I just have to reach to both sides I have in me, the darkness and the light, and embrace a particular kind of energy to fill up on its power. It’s going to be a dance between these two things.

I guess you also have to be in the right set of mind to put all your thoughts and energy into songs.

Of course, it’s super important, especially to write a song! Every time you put something on paper, you have to be dedicated to it. Especially regarding the feelings and not just that whole idea of making music. It’s almost like a different persona of myself that I analyse. Sometimes, regarding the lyrics, the good stuff comes quickly when you don’t think too much. Because you say whatever is on your mind and it’s instantaneous. Other times, I can sit with the lyrics for a long time before I really want to say something specific. I must say, I think the best songs are the ones that come quickly from a personal place. It’s tricky when you overdo shit.


About The Author

Marie-Ève Venne
Lifestyle Director

Marie-Ève is a little person who still secretly wishes she were one of the Olsens twins. You can catch her running from event to event, a coffee bigger than her face in one hand and her cell phone glued to the other. At Dress To Kill, she is the one writing about the newest musician you need to discover and that trendy boutique that just opened.

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