THE_SYSTEM LAB, a Korea-based design firm recently unveiled their design for Paul Smith‘s first ever flagship store in Asia.

The city of Seoul, Korea, where the unique British brand chose to make its roots, makes for one of the ultimate trading centres for luxury brands on the largest and most populous continent in the world. Under the design direction of THE_SYSTEM LAB, a design firm with a ethos of moulding the user’s lifestyle into a given space, the newly unveiled store integrates that very aspect of the firm’s motto into its design. In order to give the store its unique shape that makes it stand out from the other buildings in the neighbourhood, the design team at the THE_SYSTEM LAB employed semi-gloss industrial paint to conceal commercial and structural devices under the guise of the concrete shell.

Take a glimpse of Paul Smith’s Asian flagship store in the gallery below:



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Lucy Weng
Collaborator / Web Editor

A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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