Every fragrance should tell a story that captures the essence of the man or woman it veils in its scent.

For her latest campaign, Miuccia Prada chose three actors on the rise to spark a narrative behind L’Homme Prada and La Femme Prada, two perfumes with an interchangeable quality perceived through a fusion of masculine and feminine notes. Dress To Kill sat down with Ansel Elgort, Dane DeHaan and Mia Goth at Prada’s store in the iconic Galleria Vittorio Emanuele II in Milan for a behind-thescenes look at the fresh faces gracing this campaign.

 

Ansel Elgort

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You may have seen him as Augustus Waters in The Fault in Our Stars or perhaps alongside Chloë Grace Moretz as Tommy Ross in Carrie. Ansel Elgort is the latest breakthrough actor to grace the big screen with his smouldering James Dean eyes and boyish grin. A man of many talents, Elgort began his career on the stage, and has performed as a dancer, DJ, producer and musician – all by the ripe age of 22. His experience with storytelling through diverse mediums makes him the perfect fit for Prada’s latest perfume campaign. “We were in a dark room and it really felt like they were trying to get the perfect shot,” says Elgort, taking us through the Prada shoot with Steven Meisel. “The attention to detail was immaculate. Sometimes on a movie set, they don’t always know exactly what they want: It could be a little bit more spontaneous.” His relationship with Prada dates back to the S/S 15 Prada Menswear Campaign and his versatility has kept him high on their radar. With two new films under his belt, The Billionaire Boys Club and Baby Driver, Elgort is on the rise to stardom, prepared to seduce us into his world.

 

Dane Deehan

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With leading roles in Josh Trank’s Chronicle and Anton Corbijn’s Life, DeHaan is the next man of the moment to hit the big screen. As someone who thrives in complex roles that challenge him as an actor, he has a bright future ahead defying gender archetypes through film. Dane DeHaan has been featured in The Amazing Spider-Man 2 and in HBO’s In Treatment, in which he played a troubled teen learning to cope with his sexuality. Currently, he’s working on Valerian and the City of a Thousand Planets, a sci-fi film directed by Luc Besson and co-starring model-turned-actress Cara Delevingne. The actor made his modelling debut in Prada’s S/S 13 campaign and continues his relationship with the brand for L’Homme Prada alongside Ansel Elgort. “It’s my third time working with Prada, and they have become like family to me,” he says, describing his relationship with the brand. “I really do enjoy them because their core values correspond with who I am as a person. I think it’s bold to have a men’s perfume that doesn’t smell like what you necessarily expect from a men’s perfume, [a perfume] that gives you space to ask what it actually means to be a man.”

 

Mia Goth

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It may have been Mia Goth’s ethereal eyes and delicate features that landed her a breakthrough role in Nymphomaniac Vol. II alongside Charlotte Gainsbourg, Stellan Skarsgard, Shia LaBeouf and Jamie Bell, but today, she is more than just an emerging actress. As one of the faces of Prada’s new La Femme Prada perfume, Goth has cemented herself as a model with the ability to tell a powerful narrative through her mysterious gaze. “La Femme Prada permits you to be who you want to be,” she says. “At the core of this perfume, is exploring identity, celebrating the fact that you are not bound by one version of yourself.” Once a young actress on HBO’s The Tunnel, she is now scheduled to release two feature films in 2017: Sergio G. Sànchez’ Marrowbone and Gore Verbinski’s A Cure for Wellness alongside Dane DeHaan. La Femme Prada is Goth’s first campaign for the brand, and as an unconventional beauty, she plays the role of Prada muse as though she were born to do it.

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About The Author

Belinda Anidjar

Belinda is a writer with a BA in English Literature from Concordia University. She can be spotted reading in every public setting imaginable. Whether a 19th-century novel or a fashion magazine, she’s addicted to stories, fashion, and stories about fashion. Her eyes may rarely leave the page, but she can instantly be recognized by her tiny stature and bold lipstick.

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