Near Strasbourg, in the Alsatian village of Wingen-sur-Moder, the Lalique crystal factory is under the direction and creative energy of Sylvio Denz. This Swiss businessman was able to give a second wind to this great house while still respecting its history and its craftsmanship.

                                                                                                                                                                                                  By Stéphane Le Duc

 

Denz is in the process of renewing and restoring the blazon of the French crystal factory, while respecting the audacity of founder René Lalique who was an inventor of modern jewels and a master of art deco. The brand Lalique, today, is not only about dream-like objects, but it is truly a way of life, with luxury, refinement, and craftsmanship combined.

By buying Lalique in 2008, Sylvio Denz, a great collector of old Lalique bottles, knew that he had to respect the source of these creations. The factory that opened in 1921 was to remain in Alsace because it was the backbone of the company. He understood that the wealth of a large house is in its artisans, many of whom have won the prestigious title of “Best Worker in France” or who perpetuate ancestral knowledge. The factory is made up of more than 400,000 pieces that are created by craftsmen of decorative objects, interior design elements, jewellery, perfume bottles, and works of art, in what we can qualify as a real dream location. It is also by diversifying the world of Lalique that the wise businessman was able to revive the interest of the customers, just as René Lalique had done in his time by decorating the mythical train of the Orient Express or the legendary Le Normandie boat, and Lalique even made radiator caps for luxury cars.

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