One of Hennessy’s biggest strengths has always been how they use their XO bottles to promote art. From their collaborations with different artists such as Scott Campbell and, most recently, Alexandre Fato, their bottles of cognac have been transformed many times into the perfect canvas to showcase what happens when great minds meet excellence.

This time, they are collaborating with renowned movie director Ridley Scott as a part of their new advertising campaign for their XO cognac. As his first commercial in over 15 years, Scott partners with Hennessy for a series of commercials which will premiere globally in 2019. Following the ethos that ‘each drop of Hennessy XO is an odyssey’, the director of blockbusters such as of Alien and Blade Runner has created an epic visual journey that explores seven taste-scapes in a sensory narrative.

 

 

Ridley Scott remakrs, “I’m very pleased to partner with Hennessy for my first commercial in 15 years. From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region. I love partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment. We are now in post-production with an ingenious CGI team, and I am looking forward to the official launch in 2019.”

The ‘Worlds of Greatness’ are creative interpretations of each tasting note, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy XO’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches. The same notes are revisited by Scott through a unique narrative, allowing the viewer to total immerse himself into the world of Hennessy XO cognac.

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