Sephora’s parent company LVMH claims temporary block but the plaintiffs believed that they were blocked due to a case of racial discrimination.

Sephora’s online marketing event crashed its site on Nov 6th due to its high volume of traffic and following the restoration of the site,  “email addresses with names that appeared to signify Chinese/Asian race/ethnicity/national origin/descent” were blocked leading to a lawsuit of racial discrimination, claims a lawsuit that was filed in the Southern District of New York US District Court on Tuesday, reports Fashionista.com.

In an article posted on Vogue, the plaintiffs, Xiao Xiao, Man Xu, Jiali Chen and Tiantian Zou, allege that the company’s reason for deactivating their accounts was based on “the ill-founded and discriminatory belief that all Chinese/Asian customers abuse discount sales to engage in bulk purchase for re-sale”.

LVMH, Sephora’s parent company voiced a very different opinion on the matter, and reputed the accusations with the following statement, “This lawsuit significantly distorts the facts in this matter. We look forward to defending our actions in court,” it said. “Among other points, we intend to make very clear that clients from a number of countries around the world have been impacted by a temporary block we needed to place on accounts in order to restore the functionality of our site during a surge of activity by resellers during a promotional event two weeks ago.”

Is this a simple misunderstanding or a case of racial discrimination? What are your thoughts on this matter?

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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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