Best known for her role as Sansa Stark in the nominated Golden Globes HBO series “Game Of Thrones”, up and coming English actress Sophie Turner brings her red-haired beauty to Karen Millen’s Fall’14 Campaign.

At only eighteen years old, English actress Sophie Turner has already been nominated for the Young Artist Award for Best Supporting Young Actress in a Tv Series for her outstanding performance as Sansa Stark. After being approached to be the face of Karen Millen’s Fall’14 Campaign, the young actress seems to be the perfect match for the British high street brand who has recently undergone a successful rebranding change in hopes to draw in hip younger clients.

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Everything in the collection is designed in-house and the brand stands for individual, well-made pieces that transcend the seasons and the clothes really speak for themselves in the Journey campaign video shot by photographer/director Glen Luchford. “The idea behind the campaign is to bring our brand world and our woman to life. It is designed to give an evocative snapshot into the energy and creativity of London, where our inspiration is drawn from and the KM atelier is based,” explained Gemma Metheringham, KM’s chief creative officer. “The KM woman has both style and substance: She’s memorable, with a strong character. Sophie is not only very talented, but she also has a great personality and powerful energy, in addition to being incredibly beautiful.”

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In parallel with the KMJourney campaign, the retailer will be also hosting a pop-up shop for six weeks beginning Sept. 1 at its Brompton Road location. The pop-up shop will feature 15 statement-stating fall coats that have been curated selectively where customization in a variety of luxurious fabrics will be introduced.

Take a look at the campaign video below.

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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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