Who can forget the sight of Cindy Crawford, Linda Evangelista, and Naomi Campbell on the Hervé Léger catwalk in the 90s? It is at this time that the designer’s iconic bandage dress became a legend. Thirty years later and it is still a favourite amongst celebrities and the top models of today.

 

Hervé Peugnet (now Hervé L. Leroux) founded the brand in 1985, naming it Hervé Léger, after long-time friend and fashion muse Karl Lagerfeld reasoned that Peugnet was far too difficult to pronounce for the targeted American clientele. The brand was then acquired by BCBGMAXAZRIAGROUP in 1998; this was the first time in fashion history that a French couturier was absorbed by an American brand. Chief Creative Officer Lubov Azria led the design team for the subsequent years, during which she perfected the signature bandage design. The updated version was launched in 2008 at New York Fashion week.

 

Since then, Lubov has managed to strike the perfect balance between innovation and timelessness. She has since introduced daywear and separates to the brand, all while preserving the integrity of Hervé Perugnet’s seminal vision. The signature bandage dress is still at the centre of Hervé Léger, and it continues to sculpt and enhance the female body into a sensuous hourglass form. An advocate for women’s empowerment, Azria has dedicated her life and work to making women look and feel their best—her commitment to the curve-hugging design is evidence of her appreciation of the feminine form. Despite the prominence of stick figure bodies and waif culture in the 2000s, the brand has not wavered on its commitment to real, everyday women. In 2011, Léger famously said, “If I had to go back to catwalk presentations I would be in a panic because today people are so out of touch with the reality of everyday life. Already the models I find are too skinny, too sad. And I knew the age of the super top models, Linda Evangelista and Cindy Crawford, who were always lively and smiling.”

 

It is with a similar dedication to the supermodel era that Lubov brings back a capsule collection of iconic collectible pieces to commemorate the brand’s 30th anniversary. These collectibles include the Cindy (originally worn by Cindy Crawford in 1996), the Christensen (originally worn by Helena Christensen in 1992), and the Nadège (originally worn by Nadège du Bospertus in 1992). The pieces, eponymously named by the supermodels who first donned them, were created using the original jacquard stripe bandage technique seen on the runway in the early 90s. The material—now a staple in sexy “body-con” fashion—had, until that point, been associated with covert shapewear (and related feelings of embarrassment and insecurity). Harking back to 90s supermodel style, Lubov Azria’s collection features plunging necklines, punchy reds and edgy blacks, and form-fitting micro minis that accentuate the female form. Indeed, many may argue that the reign of the supermodel is a thing of the past, but with Azria’s capsule collection we are, at the very least, free to revel in the glory days. After all, what better way to celebrate an anniversary than with the signature looks that defined an era?

 

 

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