In tribute to a story, a style, and an allure, the CODE COCO watch features the constantly renewed codes of CHANEL. After having unveiled the design in steel in Gabrielle Chanel’s apartment at 31 rue Cambon, Alice Dellal, Soo Joo Park, Nozomi Iijima, and Alma Jodorowsky come together at the Ritz Paris to present a new version of the watch in black ceramic. In a spirit of fun and lightheartedness, they take possession of the other place that Mademoiselle Chanel liked to call home, “The Ritz is my house”.

 

The French fashion house has encapsulated the je ne sais quoi of Parisian chic in their latest elegant release of the CODE COCO timepiece. The signature collection of watches is aptly named for the use of historical and textile references for fans to decode to fully appreciate the latest unveils. We’ve fallen head over heels with the timeless quilting, precision-cut diamonds, gorgeous black lacquer, modernized steel of the previous releases, however, the newest addition holds a certain effervescence that goes unparalleled. The black ceramic poises a certain nonchalance while upholding the sophistication of the CHANEL name.

Aptly featuring the ultimate It-girls, CHANEL is launching the CODE COCO watches with a lust-worthy campaign set at the Ritz Paris; the luxurious hotel that felt like a second home to Gabrielle Chanel. Through exquisite imagery, we see British musician and model Alice Dellal running through the lobby in silk pajamas, Japanese ballerina Nozomi Ijima sipping on tea in the busy kitchens, French actress and singer Alma Jodorowsky flawlessly lounging on the hotel’s intricately embroidered couches, and Korean supermodel Soo Joo Park fresh out of the pool – all while wearing the fine timepiece.

The series showcases the versatility and light-hearted spirit of the watch, keeping references to founder and namesake at the center of the campaign. CHANEL has added to the campaign, which initially launched earlier this fall, with three stunning images which we are proud to exclusively unveil.

 

 

Evoking a sense of nostalgia and wanderlust, the latest design of CODE COCO has us fantasizing about the captivating adventures we visit in our dreams. It holds charisma and charm without losing that sense of refined glamour – a true testament to CHANEL’s ability to uphold their brand’s distinctive style while adapting to the luxurious – and sometimes ludicrous – lives of their many magnificent muses.

 

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