As the first project entrusted to Herzog & de Meuron by Prada in 2000, the Prada Headquarters and former Piano Factory in New York was the ideal venue for the 2019 Cruise Collection. The internal structure remained barren, a sort of raw nakedness mixed with architectural brilliance. The only outside elements incorporated into the space were large hovering semi-transparent panels; sized by the previous existing windows creating definition through light. With the show beginning in the early evening, the panels were perfectly placed to reflect or block the fading daylight. With light penetrating inwards, the city outside was projected into the space through an augmented sunset’ due to the red of the panel colouring. A remarkable distortion of reality. 

The music rolled between a dolent Donnie Darko track to Daft Punk and REM setting the ultimate nostalgic tone as wooly tights, stacked-loafers and seventies hues, drifted out into the synthetic sunset. Seemingly straight out of the year 2000, Prada played with textures to revamp the archives: sequined tights, stacked-heeled loafers in metallic mesh, geometric prints, belly bouncing plastic necklaces (chain linked to boot) seventies style polos, a luxurious brocade tracksuit, leather tops, trench coats all topped with trapper hats. For some of us, we can relive (or even try to squeeze into some pieces we have stuffed in our closets) but, for the millennial generation, our old is their new and Miuccia Prada took them there through her altered reality.

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