A woman so structurally delicate and angelic, with a passion for life and instinctive ability to shake up the status quo, inevitably changed the communicative world of fashion, art and commerce. In 2016, we were given a deep glimpse into the of infamous Italian Vogue editor’s life through the brilliant documentary film “Chaos and Creation”. Only Sozzani’s son, Francesco Carrozzini, was able to bring their lives to film, capturing his mother’s rebel soul, while securing her legacy as one of fashion’s most iconic visionaries.

 By Brenna Dixon

Disordered by nature, Franca Sozzani was most notorious for altering the direction of the once highly commercial Vogue Italia. In her progressive way she explored controversial topics and artificiality through a variety of aspects within the fashion and beauty industry, ultimately setting an aesthetic precedence throughout magazines worldwide. With a vivid imagination and an unorthodox approach, she shed light on foreign topics once taboo for a conventional fashion magazine – ranging from environmental and social to political issues. Sozzani’s desire to relay a message that transcended obvious clothing displays exposed her creativity and anti-establishment nature on an International scale.

 After studying physics, and entering into an early marriage followed by a quick separation –annulling a marriage was something unheard of in Italy at the time – Sozzani travelled to India and finally to London in the 1960’s to feed her soul’s curiosity. Upon returning from the UK her progressive nature was in full bloom, and it became the underlying and fuelling factor in all her creative works that followed.

“I see fashion with very aware eyes. Fashion is a way to give a dream to people, it’s a way to research the image, it’s a way to talk to everybody without translating.“  – Franca Sozzani speaking to a reporter at WFO, May 2011.

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The Black Issue – July 2008

 

Sozzani’s ability to communicate through powerful imagery revolutionized fashion storytelling. Her life’s work includes game changing issues such as the 2008 “All Black issue” of Italian Vogue featuring solely black models (which was re-printed twice due to popularity while print magazine sales were dramatically failing); and the infamous “Water & Oil Spill”  which was dedicated to the Gulf Oil spill in 2010 and shot by Steven Meisel (responsible for the majority of covers for Franca). Addressing taboo topics like plastic surgery, drug abuse, rehabilitation and domestic violence inspired her to create spreads that are now considered her masterpieces. As much as Sozzani adored fashion, she used the industry to communicate her humanitarian viewpoint, turning Italian Vogue into one of the most adored and respected Vogue publications in the world.

 

Sozzani’s fearless, provocative and compelling nature and differentiating vision will endure through her timeless creations. A woman renowned for being as a delicate risk-taker, she screamed so loudly and colourfully through her creations and vision, that her voice will echo through time.

Addio Cara Franca – Farewell Franca.

CREDIT FOR FRANCA SOZZANI PHOTO:
 I CAPRICCI DELLA MODA by Franca Sozzani (B01869)
© 2017 Giunti Editore S.p.A. Firenze-Milano
Bompiani, an imprint of Giunti Editore S.p.A.
First published under the imprint Bompiani in 2010
www.giunti.it
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