Feast your eyes on the new Alexander Wang x H&M ad campaign with gorgeous shots of Joan Smalls, Raquel Zimmermann and Isabeli Fontana decked out in head to toe looks taken from the collection.

Aside from the strong featured gorgeous female models, UK football player Andy Carroll and kickboxer Rivaldino dos Santos will be making appearances in the ad campaign. According to WWD, the campaign – shot by Mikael Jansson – will be accompanied by a TV commercial and an online-only short film, which will roll out closer to the collaboration’s 6 November launch date. Wang told WWD: “We wanted to take certain elements of each sport and portray the ultimate warrior… the girls had to feel big and heroic.” The construction and design of the clothes themselves certainly makes concrete of the fact that this designer x retailer collaboration will be a sure hit but the upcoming month’s long wait till the November6 launch date will be a brutal one.


Photos: Mikael Jansson


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Lucy Weng
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A writer and fashion design student currently based in Montreal, Lucy is the overseer behind the ultimate secret address book for all things to eat, see, do, and experience within this artistic city. When she's not working, the Toronto native splits her off time traveling between various cities in search of new discoveries.

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