In 2013, Migos and Drake released their legendary rap “Versace,” solidifying the legendary Italian brand’s presence in the youth vocabulary. As the words “Versace, Versace” echoed along school hallways across the world, we became accustomed to the pronunciation ver-sa-chee. Five years later, while unveiling the Fall/Winter 18 campaign, Donatella Versace decided to educate the world on how to properly pronounce the name. In a viral social media video, Donatella and her cast of the world’s top models reveal that it’s pronounced “ver-sa-chay.”

 

Accompanying this tutorial is the gorgeous new FW18 campaign, spanning 13 Instagram posts. Shot by Steven Meisel, the #VersaceFW18 campaign is the longest-ever advertising image. Side by side, the main image features a cast of fifty-four models symbolizing inclusivity, a key value for Donatella Versace and her vision for the brand.

Each of the 13 sections features their own Versace “clan,” which come together to form the Versace logo in the final Instagram post of the campaign’s launch.

The fashion house is known to attract a star-studded cast of models and celebrity fans, and this new campaign doesn’t fall short of expectations. Each of the 54 models is a recognizable face in their own right, but when put together, the spread looks more like a Models.com hot list come to life.

“This image made up of 54 models is a true representation of clans that embody everything Versace stands for – diversity expressed together with innovation in the fearless representation of what it means to be daring,” Versace captioned one preview of the image on Instagram.

With fashion and hip-hop becoming increasingly co-dependent, we can’t wait for a ver-sa-chay single to drop. But in the meantime, we’ll be covering our walls with this photo. In Donatella we trust.

Léa Julian, Kaia Gerber, Shanelle Nyasiase, and Rachel Marx

Josh Upshaw, Olivia Forte, Adela Stenberg, Aaron Shandel, and Cara Taylor

Natalie Westling, Hiandra Martinez, Ali Latif, and Aube Jolicoeur

Rianne van Rompaey, Lily Nova, Xu Meen, and Heejung Park

Paul Hameline, Hannah Motler, Gisele Fox, Yasmine Wijnaldum, and Skylar Penn

Malick Bodian, Grace Elizabeth, David Trulik, and Naomi Chin Wing

Adut Akech, Lexi Boling, Imari Karanja, and Vittoria Ceretti

Ansley Gulielmi, Nora Attal, Fran Summers, and Finnlay Davis

 

Eduarda Bretas, Emily Gafford, Blesnya Minher, Dylan Fender, and Fei Fei Sun

Sara Grace Wallerstedt, Matt Pitt, Sohyun Jung, and Natalie Ogg

Julia Nobis, Iman Hammam, Salomon Diaz, and Remington Williams

Oscar Kindelan, Gigi Hadid, Kris Grikaite, and David Alexander Flinn

Joao Knorr, Bella Hadid, and Stella Maxwell

 

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Jane Bradshaw

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