A New Style of Living:
Some of the Country’s most notable sport teams and International music artists have been spotted wearing a notable off-duty trend.
By Marie-Ève Venne
In collaboration with the Peace-Collective, the O8 LIFESTYLE brand released a custom windbreaker honouring the Toronto Raptors NBA Eastern Championship win. Instantly viral, the brand flooded IG feeds across the nation honouring #WEARETHENORTH with “EAST CHAMPS” etched on the reverse.
Post Raptors win popularity, the O8 LIFESTYLE spread across sport categories becoming the must have jacket amongst Canadian athletes. The packable light weight nylon jacket is a no brainer; available in a myriad of colours and patterns the versatile waterproof wind breaker is something you carry everywhere, and it doesn’t stop with basketball. A recent sneak peak of a Montreal Canadiens collaboration has seen players such as new goaltender Keith Kinkaid rocking the custom anorak style.
Pivoting away from sports, O8 LIFESTYLE was all over OSHEAGA this past summer in Montreal. Artists such as the: Normani, Lumineers, Tame Impala, Hozier, Chemical Brothers and more were suited up with the brand.
With a completely unisex approach, the O8 LIFESTYLE offers a range of styles for men, women and kids for wherever and whatever the weather.
The full collection is available online here.
For our resident Habs fans, the Montreal Canadiens Collaboration available here.