Aldo is taking a sustainable turn
Sustainable shopping is one of those trends that honestly shouldn’t be a trend, but should actually be commonplace. If you’re looking to shop more sustainably but aren’t willing to sacrifice style, ALDO is here with its new eco-conscious shoe collection.
By Marie-Ève Venne
Back in 2013, Aldo decided to create a team of sustainability experts to measure their footprint internally and annually. In 2018, the brand began purchasing carbon offsets for its non-avoidable emissions and had reduced its operation’s emissions by 46%. ALDO now incorporates low-impact, plant-based materials and recycled plastics as its materials and launched its first sustainability capsule collection called RPPL, made from recycled plastic bottle yarn and lake algae in 2019.
Most recently, Aldo stopped using single-use plastic shopping bags and is now phasing out paper and plastic shopping bags, too. Instead the company gives out a transportable shoebox with a built-in rope. The shoeboxes are made from 80% post-consumer recycled materials and are completely recyclable.
They even hired someone to be in charge of their sustainable department, to make sure they stay on the right path.
“I was fortunate to work with Aldo at the very beginning of their journey towards more sustainable production. They had questions about their packaging, which I thought was great. In the first recommendations I made, it was really to work on the hot spot of their environmental impact, which was the products. They were all very receptive to my suggestions and that motivated me even more to continue working with them” explains Karine Kicak, ALDO Senior Sustainability Manager.
But what exactly does a Sustainability Manager?
“We have initiatives for our brands like ALDO, Call It Spring and Globo. I oversee all the projects that are linked for their environmental initiatives. Whether it’s looking at products, packaging or even, with our logistics team, making choices for our transportation that reduce our environmental footprint. ALDO’s corporate sustainable development team is truly a team that is involved everywhere and at different levels” she explains.
“It’s important to build products that use more environmentally friendly materials, but you also have to consider the product’s lifespan. We must be creative in the way we choose our materials. If you had told me five years ago that you could have had a shoe made from pineapple leather or a sole made from seaweed, chances are I wouldn’t have believed you” adds Karine.
While we are going through a phase where people have put aside their ecological consciousness, it is refreshing and reassuring to see a brand stepping in and pushing their efforts to searching for new manufacturing processes and better materials for the planet.
Curious to learn more? Take a look at ALDO sustainable line, RPPL, offering stylish yet green options.