Six contemporary artists recreate the  iconic
LOUIS  VUITTON
CAPUCINE  BAG

Over a century ago, Gaston-Louis Vuitton, the grandson the Maison’s founder began establishing relationships with various artists, commissioning them to create store windows. The connection between Louis Vuitton and the art world evolved over the years, extending into elaborate collaborations that resulted in unique brand interpretations and positioned the House as the forerunner of rewriting the creative rules between luxury brands and the arts. Since 1998, Louis Vuitton has collaborated with some of the biggest names in design and modern art who have modified textiles, motifs, and even design, creating some of the best-selling luxury items in the world. This June, the House revisited the Capucines bag, a contemporary classic named after the Parisian street Rue de Capucines where Louis Vuitton opened his very first store in 1854.

By Brenna Dixon

Over a century ago, Gaston-Louis Vuitton, the grandson the Maison’s founder began establishing relationships with various artists, commissioning them to create store windows. The connection between Louis Vuitton and the art world evolved over the years, extending into elaborate collaborations that resulted in unique brand interpretations and positioned the House as the forerunner of rewriting the creative rules between luxury brands and the arts. Since 1998, Louis Vuitton has collaborated with some of the biggest names in design and modern art who have modified textiles, motifs, and even design, creating some of the best-selling luxury items in the world. This June, the House revisited the Capucines bag, a contemporary classic named after the Parisian street Rue de Capucines where Louis Vuitton opened his very first store in 1854. 

louis vuitton artycapucines collection

The ArtyCapucines Capsule Collection features six international contemporary artists: Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood who all applied their creativity to a Louis Vuitton classic. The Capucines bag is the perfect blank canvas for an artist, with its timeless silhouette and smooth outer structure. As LV continues its drive to cultivate artistry and uphold artists, the selected six not only demonstrate their creativity but also epitomize the House’s extreme savior-faire through each individual’s expertise. 

Sam Falls replicated real plant life, featuring embroidery and complex mother-of-pearl craftsmanship. There’s removable and playful hand-crafted fruits and vegetables on Urs Fishcer’s and Nicholas Hlobo has hand-laced intricate leather patterns, while Alex Israel’s bag is an L.A. beach-life inspired piece complete with two removable fins (one a mirror and the other a comb). Tschabalala Self deconstructed the Louis Vuitton logo in order to recreate the brand elements, resulting in new forms through exceptional leather patchwork dexterity. Finally, there’s innovate digital printing and 3D embroidery on Jonas Wood’s Capucines.

The ArtyCapucines Collection honours Louis Vuitton’s artisanal tradition in combination with passion and perpetual innovation. Each artist’s collection will be released in a limited and numbered edition of 300 bags.

louis vuitton artycapucines collection

louis vuitton artycapucines collection

Written on: September 5, 2019