The Best Undiscovered Canadian
The nature in Canada is beautiful, and it makes even more beautiful products. These brands are some of the best undiscovered gems of the country. Read on to find your new sustainable, cruelty-free, and
locally-sourced favourites from our curated selection of Canadian beauty and skincare brands.
By Rebecca Kahn
All you need to be hooked on the brand is to take one look. Our entire office was enthralled with their marble-inspired packaging and beautifully simple branding. It makes you feel even better to know that it’s made by pure botanicals and natural ingredients right here in Canada. After running the Hammam Spa in downtown Toronto for 12 years, founder Celine Tadrissi has added this natural skincare line that is made for everyone and free of parabens, phthalates, and sulfates.
Standout Product: Essential Balm Miracle Multi-Use Oil ($45 / 60 ml)
This balm can be used to nourish all parts of your skin or hair; it includes elderberry, evening primrose, juniper berry, rosemary, lavender, and blueberry (just like all of Céla’s products!). It’s the perfect thing to pack in your bags because it’s the only thing you’ll need for hydrating your entire body.
The branding for .eluo is also impeccable. Just look at the product photos in this article! The branding reflects the natural, botanical extracts, and essential oils that are used in small batches in Calgary, Alberta. Eluo means to cleanse and clean, and the brand is hoping to expand the act of doing so to become a ritual in itself, which makes sense when you realize you have to mix up the powder with water to activate it, prolonging the experience.
Standout Product: Forma Viridi ($45)
I chose to try this one because I have oily but sensitive skin, so when this product promised to “balance” my skin, I was thrilled. Mixing it, the green tea makes a beautiful muted green mask that went on feeling cool and soft, leaving my face refreshed and reducing redness. I almost wish I did this ritualistic polish in the morning instead of at night because it left me feeling rejuvenated and awake.
Branding & Packaging Design: Glasfurd & Walker/ Photography by Glasfurd & Walker x Ian Lanterman
Promoting the power of plants through body products with natural ingredients while respecting the body, animals, and the environment, is what BKIND is all about. BKIND uses fair-trade coffee, works to reduce their carbon footprint (they deliver by bike!), use recyclable and compostable materials, and are 100% vegan and cruelty-free, while fighting for animal welfare. In 2018, they have been sending 3% of the online sales to Refuge-RR, in Ontario.
Standout Product: Rose Water Face Mist ($25.95)
Made with rosehydrolate, witch hazel, hydrolate, aloe, radish root, ferment filtrate, and geranium, this product is perfect to give me a little more moisture without being a heavy cream. It helps to purify and combat skin problems, too!
A Certified B Corporation®, Eminence loves the environment, which is proven by their harnessing wind and solar power energy to produce products in the laboratory, using recyclable packaging printed with vegetable-based inks, and committing to planting a tree for every product sold.
Standout Product: Facial Recovery Oil ($76 / 0.5 oz)
This product is nicknamed liquid gold for a very good reason. It’s made with iodynamic® ingredients from Demeter International Certified Biodynamic® farms, and your skin can tell. It somehow manages to both hydrate and purify at the same time, leaving my face looking and feeling amazing with half the steps.
Created in 2006, THE TEN SPOT® is described as the original anti spa® beauty bar. Opening the bright and fun packaging, you’ll find only the highest-quality products. CEO and Creator, Kirsten Gale, created the brand to bridge the gap between low-end beauty salon products and luxe spas, perfect for the urban professional (which so many of us are). Their products are 100% plant-based and cruelty-, gluten-, alcohol-, and paraben-free. Not to mention, that they have a specific 10spot® signature scent, which smells amazing.
Standout Product: the scrub ($34)
I love a good body scrub, and this one did not disappoint. While mixing it with water, it foams up while keeping its form, meaning that it can clean and slough away dead skin all at once. My skin feels wonderfully smooth and luxurious after use.
This brand puts out collections of unique fragrances, but they moreover create an experience. Each fragrance is hand-selected to match your mood. They invite you to spray the perfume while reading the daily motivational messages available on their phone app which are selected based on your fragrance of choice and linked to your emotional state.
Standout Product: Puissante / Full of Strength ($39)
With geranium, oud, and incense, this scent makes you feel ‘audacious’, ‘determined’, and ‘sumptuous’. These are certainly qualities I’m always looking to embody. More than that, it gave me confidence and even seemed to perk me up. When I logged onto the app to get a quote to go with the scent, I was given the inspiring, “It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.”
On their website, they say, “We believe that high quality and effective personal and beauty care products should be good and safe for you, your family, and our earth,” and with their handmade, sustainable, simple all-natural ingredients, they definitely deliver on that promise.
Standout Products: Rosemary Mint Shampoo and Conditioner ($15.50 each)
Rosemary and mint are two of my favourite scents, and together they’re unbeatable for me. This duo has no sulfates or parabens, leaving my curly hair undeniably happy. Honourable mention goes to their natural Liquid Crystal Deodorant ($9.75) that comes in a variety of scents. This product leaves me smelling amazing and dry all day, and I know that I’m treating my body well with their natural Potassium Alum formula which doesn’t clog pores or pass into the bloodstream.
Click here for our Summer 2020 beauty report.