The iconic store on Square Phillips is now open again to the public


Last week was the official re-opening of Birks iconic flagship on Sainte-Catherine Street. After having been close for more than a year, the new store has been completely renovated in downtown Montréal. Intended to reimagine the space for a modern transformation without sacrificing its historic elements, the revamp has added a number of new features to the place.

In addition to Birks pieces, the store now has space to showcase fine jewellery and timepiece brands such as Chaumet, Van Cleef & Arpels,Rolex, and Breitling. Other new features include a Birks Bridal Bar to serve customers seeking wedding jewellery, a Birks Concierge Station where custom consults can occur, and a Birks Lounge.


The opening night was also the occasion to admire new pieces from Scaro, specifically made for Birks. Caroline Arbour, the Quebecer jewelry designer behind the brand, has been making for a few years now statement pieces in gold and silver representing beetles. Named Ap0theose, the collection is all femininity and refinement, mixing 18 karat gold, diamonds, emeralds, and sapphires, along with introducing for the first time some pieces in the shape of bees (symbol of Birks).

“I met Jean-Christophe Bédos at an event in Montreal, and even if I knew he was Birks’s President, I absolutely had no intention of trying to get my pieces in the store. Being both passionated about jewellery, we started having a conversation about it and he ended up inviting me at their office, where he offered me to create a special collection for Birks. I have been spending the last year and an half coming here every month to work on a collection. It is almost unreal to see it finally in the store,” explains Caroline.

You can learn more on visiting Birks’s website.








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Marie-Ève is a little person who still secretly wishes she were one of the Olsens twins. You can catch her running from event to event, a coffee bigger than her face in one hand and her cell phone glued to the other. At Dress To Kill, she is the one writing about the newest musician you need to discover and that trendy boutique that just opened.

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