Celebrating Our Health Heroines

FASHION  PHILANTHROPY 

Amid this Coronavirus pandemic, our health officials and practitioners near and far have become our celebrities. The health heroines (and heroes) at the front lines, who usually find themselves behind the scenes, are now well known names as Canadians sit glued to their devices to learn of any health developments and updates. In a heartwarming move, Calgary-based fashion brands SophieGrace and Madame Premier, along with artist Mandy Stobo, have created a limited edition collection of t-shirts celebrating three Canadian public health heroines of the COVID-19 outbreak.

By Lauren Walker-Lee

The t-shirts feature the brightly coloured brush strokes of portrait artist Mandy Stobo and illustrates three health heroines we have come to know quickly. Dr. Bonnie Henry, Chief Medical Officer of British Columbia,  Dr. Deena Hinshaw, Chief Medical Officer of Alberta, and Dr. Theresa Tam, Chief Public Health Officer of Canada, feature in the collection. The Calgary based artist known as @badportraits on Instagram created the series, and made the files available to all who wanted to pay homage to these Canadian public health doctors. The two fashion brands SophieGrace (sophisticated separates) and Madame Premier (a politically minded brand) got involved to do their part.

“Both of our brands are focused on honouring women and celebrating their success. Seeing these incredible women of science help guide and calm us through these unprecedented times inspired us to do something to help.” 

—Emma May, Founder, SophieGrace.

100% of the net proceeds from sales of this collection will be donated locally to support food security, amongst the Greater Vancouver Food Bank, Vancouver,  Fresh Routes, Calgary and Second Harvest, Toronto.

Each t-shirt is made from 100% Airlume combed and ring-spun cotton and retails for $45 plus taxes and shipping.

Available through www.sophiegrace.ca and www.madamepremier.com

Dr. Bonnie Henry 

 

Dr. Theresa Tam 

 Dr. Deena Hinshaw

Written on: March 24, 2020