Chanel Introduces Rouge Allure Camélia Collection

Just in time for Valentine’s Day, Chanel celebrates the most romantic and alluring of hues with their new Rouge Allure Camélia collection. For this exclusive creation, Chanel borrows from one of the emblematic House symbols, the Camellia flower, to reinterpret the iconic Rouge Allure and Rouge Allure Velvet lipsticks.

By Lauren Walker-Lee

Dressed up in the flower dear to Gabrielle Chanel, the golden cap becomes a collector’s item in its own right. This new collection comes in a palette of 8 shades, with colours ranging from white to purple. Each of Chanel’s covetable lipsticks is paired with a perfect lip pencil – their newly reformulated ‘le crayon levres’ features even more comfort and more intense colour than ever before. It traces the lip contour with a sharp, precise, and satiny line, ensuring perfect lip makeup for up to 8 hours.

chanel rouge allure

ROUGE ALLURE CAMÉLIA will be available starting February 10, 2020 at all CHANEL beauty counters and chanel.com

Written on: February 10, 2020