A Family Celebration

For this  Spring-Summer 2021 CHANEL Haute Couture show, Virginie Viard called upon photographer, filmmaker and graphic designer Anton Corbijn to stage the silhouettes of the collection in a series of “family portraits”, brought together in a film and a photo album with a camellia on the cover, also painted by the Dutch artist.  

In these images, the models from the show pose in the heart of the new Haute Couture Salons at 31 rue Cambon in Paris, redecorated in the spirit of Gabrielle Chanel by the Parisian interior designer Jacques Grange, and inaugurated this month.

The CHANEL ambassadors Marion Cotillard, Penélope Cruz, Vanessa Paradis, Lily-Rose Depp and Alma Jodorowsky as well as the friends of the House Joana Preiss and Izïa Higelin were also photographed and filmed in this exceptional setting, dressed in creations from previous CHANEL collections.

Marion COTILLARD, CHANEL ambassador, wore a navy blue satin crêpe dress, look 13, from the Fall-Winter 2019/20 Haute-Couture collection. CHANEL shoes. CHANEL Makeup. 

Penélope CRUZ, CHANEL ambassador, wore a navy blue silk bustier dress, look 40, from the Spring-Summer 2020 Haute-Couture collection. CHANEL shoes. CHANEL Makeup.

Vanessa PARADIS, CHANEL ambassador, wore a black tweed embroidered jacket with matching pants, look 17, from the Fall-Winter 2020/21 Haute-Couture collection. CHANEL shoes. CHANEL Makeup.

Lily-Rose DEPP, CHANEL ambassador, wore a multicolor embroidered bolero, look 47, from the Fall-Winter 2019/20 Haute-Couture collection and a black silk top, look 75, from the Spring-Summer 2019 Ready-to-Wear collection. CHANEL shoes. CHANEL High jewelry: Diamant evanescent chain necklace in 18K white gold with diamonds. CHANEL jewelry: Comète chevron earrings in 18K white gold and diamonds, and coco crush earrings, quilted motif in 18K white and yellow gold with diamonds.

Alma JODOROWSKY, CHANEL ambassador, wore a black tweed jacket, look 30 from the Fall-Winter 2019/20 Haute-Couture collection with black silk pants. CHANEL shoes. CHANEL Makeup. & Izïa HIGELIN, French singer, wore a pink cotton jacket, look 5, with black glitter cotton pants, look 73, both from the Spring-Summer 2021 Ready-to-Wear collection. CHANEL shoes and accessories. CHANEL Makeup.

“I knew we couldn’t organise a big show, that we would have to invent something else, so I came up with the idea of a small cortege that would come down the stairs of the Grand Palais and pass beneath arches of flowers. Like a family celebration, a wedding…”says Virginie Viard setting the tone for the Spring-Summer 2021 Haute Couture collection.



“I love big family reunions, when the generations all come together. It’s so warm. There’s this spirit at Chanel today. Because Chanel is also like a family.” A spirit to be celebrated more than ever with the reopening, at the same time, of the Haute Couture Salons at 31 rue Cambon, redecorated by Jacques Grange and inspired by the very feminine charm of the original salons imagined by Gabrielle Chanel, complete with her Coromandel screens and “wheat sheaves” tables by Goossens. At the foot of the mythical staircase swathed in mirrors, “I wanted to bring the models together for family photos, like those you can see in photo albums,” Virginie Viard continues.



The bride might have just stepped out of a 1920s photo, with her veil, her long dress in ecru satin crêpe with a train, embroidered by Lesage with strass and pearl butterflies, plus a wing collar and shirt cuffs. The Dutch photographer, filmmaker and graphic designer Anton Corbijn photographed the collection in the Haute Couture Salons in the style of family portraits and also directed the film of the show at the Grand Palais. And as there is no party without music, the man who has designed so many album covers, also shot the teasers in the CHANEL Haute Couture ateliers with visuals in the style of band posters. His visuals representing CHANEL’s monogram and camellia are also featured on the printed show invitation and on the cover of the photo album.



Collection pictures


Check out the full collection on CHANEL.COM 

I’m always thinking about what women would like to have in their wardrobe today,”concludes Virginie Viard.

This idea of dance, of freedom and of summer evening parties is embodied by petticoats in motion, by the tiers of flounced crêpe georgette on a pale pink dress, accompanied by an entirely ruffled bolero, and two-tone Mary-Jane shoes with a double strap in the style of the shoes worn by tango dancers, or booties with wedge heels decorated with a fine golden quilt-like grid. A long removable skirt in lace made of white daisies, that liberates the legs, is worn open over a dress in the same lace with an integrated cape. The Maisons d’art, partners to the House of CHANEL, were involved in the collection’s thirty-two looks. The Montex Atelier made the embroidered macramé of a long dress in pearl grey tulle while delicate feathers by the House of Lemarié embellish the organza flounces of a little dress in black tweed. Movement is equally illustrated through the trouser suits whose jacket is inspired by men’s waistcoats.

Designed by Virginie Viard

Directed by Anton Corbijn




Written on: January 27, 2021