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Chinese Model Lu Yan’s Transition from Model to Fashion Designer.

Break­ing new ground, Lu Yan, one of China’s biggest inter­na­tional mod­els is tak­ing the leap from well loved inter­na­tional cat­walk model to emerg­ing fash­ion designer.

She’s walked for every­one from British fash­ion pow­er­house Alexan­der McQueen to the long time revered French house of Lan­vin, and now after 15 years in the mod­el­ing indus­try, Lu Yan is plan­ning on tak­ing on china’s lux­ury brand retail mar­ket. With no design back­ground, Lu Yan left her small rural town to begin her ven­ture towards the cap­i­tal of Bei­jing when she was 18 to explore a new life aside from that of a coal miner’s daughter.

Her unique look con­sist­ing of high cheek­bones and dra­matic phoenix-like eyes was what cat­a­pulted her to the epit­ome of the fash­ion run­way and opened up a path for the Chi­nese mod­els of later gen­er­a­tions. Her sec­ond full col­lec­tion, fall line titled Comme Moi fea­tures a series of more than 40 looks aimed at chi­nese women in their mid 20s to 30s who were seek­ing for a dif­fer­ent kind of lux­ury. In the begin­ning Lu Yan’s test col­lec­tion of 10 looks sold out in one of china’s multi-brand stores, mark­ing the begin­ning of her tenure of suc­cess. Demand for more of her metic­u­lously well designed pieces lead Lu Yan to stock her line in a dozen multi-brand stores in China.

Despite her immense suc­cess in her domes­tic coun­try, Yan is plan­ning on prospec­tively launch­ing her brand on a global scale some­day. From a self-entrepreneur that start­ing out sourc­ing mate­ri­als from the Shang­hai fab­ric mar­ket, she found her con­fi­dence in France and now her col­lec­tion includes breath­able Korean fab­ric to richly color dyed Ital­ian mohair. Lu Yan’s designs are sim­ple, well cut and excru­ci­at­ingly detailed. Her pieces range from $150-$600 for basic sep­a­rates to more than $970 (6,000 yuan) for a sig­na­ture clutch. Yan is a dreamer with guts and she hopes that regard­less of what­ever back­ground dream­ers come from, that they’ll be like her and have the guts to real­ize their dreams. That’s why her col­lec­tion is titled “comme moi”, to be like her but not her 2.0 thus mak­ing her a con­tender ready to take on the inter­na­tional stage.


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