How a Montreal vegan cook is making it her mission to open people’s minds, one meal at the time.
By Marie-Ève Venne
It’s 3 P.M. on a hot and suffocating summer afternoon, as I meet MJ Guertin in the Mile End, in front of what is about to be her new restaurant Mimi & Jones.
“Sorry for the mess – I was supposed to come earlier and clean a little bit. It’s slowly taking form, though,” she declares as we step inside the space she is renting.
For a few weeks now, she’s been working nonstop on giving life to her new project, while still supervising the operations at her other restaurant, Sata Sushi. Located on Ave. Parc, Mimi & Jones is a vegan diner that will serve comfort food, along with homemade raviolis and milkshakes.
“I didn’t want to go for something overly complicated. I think the best way to reach people is to serve them food that they already enjoy. I want to show people that eating vegan is not exclusively quinoa and seeds. I am personally obsessed with pasta, and I love making my own take on vegan raviolis,” she explains.
As for the vibe of the place, she is going for reminiscent of retro diners, with a sleek white counter and high stools, a black and white checkered floor, and music posters that she bought while she was still living in Los Angeles.